
The 3 steps to giving with Virtue


Select your causes
Choose from over 20,000 causes. Select causes that best align with your brand and shoppers’ values


Choose how you give
Give as a store, empower shoppers to make a difference, upsell with impact

Start selling with impact
Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue

Features of the giving platform
Virtue makes giving easy
Virtue makes it easy for every store to strengthen their brand, build loyalty and tell a great story while making an impact.

Choose from over 20,000 causes

Track your impact on our analytics dashboard

Highly customisable Shopify 2.0 widgets

Over 20,000 causes to choose from

What our customers say


Great app and works smoothly with our store. We had a few questions on the go and the team is soo helpful and responsive! And the whole idea about selecting different charity causes is just great our customers also love it!
Jane Gun Activewear


Such a great initiative to add to our online store. Very easy set up and help if you need it.
I like how customers get to interact with your chosen charities and decide who to donate to. Highly recommended.
London Lido


So easy to set up and get donations collected instantly.
A really great collection of charities too.
Plus a great team thank you...!
Jane Gun Activewear
As seen in



Want to start giving?
Great! Getting started with the Virtue giving platform is quick and easy. If you have a shopify store, all you need to do is click the button below to head straight to the Shopify App store to install!