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Instant social impact on your store

Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue to make a difference!​

Working with change makers like you
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The 3 steps to giving with Virtue


Select your causes

Choose from over 20,000 causes. Select causes that best align with your brand and shoppers’ values


Choose how you give

Give as a store, empower shoppers to make a difference, upsell with impact


Start selling with impact

Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue  


Features of the giving platform

Virtue makes giving easy

Virtue makes it easy for every store to strengthen their brand, build loyalty and tell a great story while making an impact.

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Choose from over 20,000 causes

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Track your impact on our analytics dashboard

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Highly customisable Shopify 2.0 widgets


Generate brand loyalty with customer engagement features

Empower shoppers to make an impact post purchase by giving to one of your causes. Create a lasting emotional connection with customers and re engage customers with impact updates.

Increase AOV with upsell giving

Increase conversions and AOV with Upsell with Donations feature. Leave your customers feeling great about shopping with your brand.


Virtue makes giving easy

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Over 20,000 causes to choose from
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Need a custom integration?

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What our customers say

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Great app and works smoothly with our store. We had a few questions on the go and the team is soo helpful and responsive! And the whole idea about selecting different charity causes is just great our customers also love it!

Jane Gun Activewear

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Such a great initiative to add to our online store. Very easy set up and help if you need it.

I like how customers get to interact with your chosen charities and decide who to donate to. Highly recommended.

London Lido

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So easy to set up and get donations collected instantly.

A really great collection of charities too.

Plus a great team thank you...!

Jane Gun Activewear

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Want to start giving?

Great! Getting started with the Virtue giving platform is quick and easy. If you have a shopify store, all you need to do is click the button below to head straight to the Shopify App store to install!

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