✨PLEDGER IS NOW VIRTUE. HEAR MORE.
FLEXI PRICING OPTIONS
We believe that giving back should be easy for brands of all shapes and sizes.
That's where options are great. Pick a pay as you grow or a fixed fee option.
If you signed up after May 2022 use this pricing page.
Price Calculators
Giving a percentage of product price means the percentage you set comes out of the product price before tax and after discounts.
If you choose to support Virtue, formally Pledger, the percentage you set gets taken out of the total giving.
Have a play with the calculator on the left to see how it works.
Giving should be easy. To make it even easier
Giving a fixed GBP (£) amount from product price means this amount will come out of the product price before tax and after discounts.
If you choose to support Virtue, formally Pledger, the percentage you set gets taken out of the total giving.
Have a play with the calculator on the right to see how it works.
Cap your monthly donations
Set a monthly limit
When you set a monthly cap your total monthly giving will not exceed the amount you set.
Change your cap
Change your cap at any time by decreasing or increasing monthly giving.
FAQs
Is there a minimum giving amount?
There is currently no minimum required to start making an impact with Virtue by donating to Charities from product sales. However, donations need to reach a set threshold to become available to the charities. This is to avoid hefty payment processing fees on smaller donation.
Can I change donation amounts as I go?
Absolutely. Stores can change giving preferences and increase / decrease the monthly cap as they go. The new preferences you set will be applied to future giving. Historical donations will not be affected by new settings
Do my chosen Charities get all of my donations?
Charities are sent all of the donations minus the Virtue support percentage if the store chose to support Virtue platform. We use Stripe Connect to distribute donations to Charities which means they go directly into their accounts.
How does Virtue make money?
Right now Virtue is 100% supported by Virtue support set by the stores. We want to make it as easy as possible for stores to start giving which means removing barriers such as admin costs.