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Join date: Jun 15, 2018
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Nov 14, 2025 ∙ 3 min
Iconic Canadian Brands Redefining BFCM With Purpose
🛍️ Every Black Friday season, we get a front-row seat to something special - generous merchants turning the shopping rush into a source for good. BFCM isn’t just about discounts — it’s about impact, momentum & engagement 💙 And this year, we’re extra proud to cheer on our Canadian community 🇨🇦 — Virtue’s first BFCM in Canada! Here are some inspiring campaigns from Lauram Melanie Lyne, Poppy & Peonies & KUVRD making generosity go viral this season✨ LAURA & Melanie Lyne X Food Banks Canada...
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Sep 26, 2025 ∙ 10 min
Black Friday Alternatives for eCommerce Brands - Stand Out by Giving Back
Conscious consumers are the largest customer segment in eCommerce, and they are less focused on price and more focused on purpose
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Sep 23, 2025 ∙ 5 min
Green Friday: The Sustainable Alternative to Black Friday
Green Friday is a sustainable, ethical alternative to Black Friday for e-commerce and retail brands.
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