Blue Friday

Blue is the new Black

Cause Impact

Supporting multiple sustainability initiatives including ocean habitat conservation and plastic removal from the pacific ocean

About the Cause

Blue Friday is an initiative pioneered by a group of small businesses as an alternative to Black Friday. All participating businesses pledge to donate a percentage of sales from Blue Friday to support ocean conservation projects

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Please note that not all causes on Virtue are registered charities. Read here to learn a little more about the types of causes on Virtue

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