Meet the team

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Mariya Kupriyenko 
CEO 
LinkedIn

After years of successfully leading and growing digital products across  eCommerce and retail SaaS, Mariya decided to combine her passion for CSR & tech. That was the beginning of Virtue!

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Westen MacIntosh
CMO
LinkedIn

Westen spent 6 years in Environmental Consulting & lead growth at Hero sustainability start-up before joining the team. He is super passionate about enabling every business to do their part for the planet. 

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Liam Houlahan
CTO 
LinkedIn

Product maker and digital creator, Liam spent 9 years in SaaS entrepreneurship. We are stoked to have both his strategic and technical expertise. Liam built Virtue App. 

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Andrew Halloway
Head of Design
LinkedIn

Andrew has spent the last 10 years working in design, and the last 4 years of that working for some of UK's most loved Charities.

 Fun fact: He gets hiccups if he eats anything spicier than ketchup.

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Alex Rowlands-Pritchard
Engineer 
LinkedIn

Alex couldn't be more excited to join Virtue to be a part of enabling brands to be a source for good. 
He loves being a part of a company that makes a positive difference and working with a great team. 

Advisors

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Karuna Dusija
LinkedIn

Karuna has lead product and strategy across major brands including Amazon and TikTok. Passionate about tech and sustainability, we are incredibly lucky to have Karuna support the team as an advisor. 

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Hadar Shpivak
LinkedIn

Hadar is an Entrepreneur and an Engineer with tones of experience leading tech startups. After his business, Fixel, was acquired, Hadar joined JFrog as VP of R&D.  We met during Techstars and couldn't be more excited to continue working together. 

and of course...

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Erlich Barkman, Head of Snacks 

Erlich is a hyper-energetic Hungarian viszla pup. He is passionate about reminding us to get outside, have a snack and a play. Erlich ensures the team takes micro-breaks seriously and is always available for cuddles. 

We are excited about helping every store introduce giving into their business and be a part of making this Earth an awesome place with Virtue.  Our team is committed to CSR Innovation. 

Keen to chat? Contact our team - hello@virtueimpact.com