Meet the team


Mariya Kupriyenko 

After years of successfully leading and growing digital products across  eCommerce and retail SaaS, Mariya decided to combine her passion for CSR & tech. That was the beginning of Virtue!

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Westen MacIntosh

Westen spent 6 years in Environmental Consulting & lead growth at Hero sustainability start-up before joining the team. He is super passionate about enabling every business to do their part for the planet. 

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Liam Houlahan

Product maker and digital creator, Liam spent 9 years in SaaS entrepreneurship. We are stoked to have both his strategic and technical expertise. Liam built Virtue App. 


Anran (Echo) 
Social Media Marketing

Echo is passionate about all things visual and creative. She recently completed a BA from the University of Cambridge and is super excited to be a part of growing Virtue's social media presence.  


Erlich Barkman
Head of Snacks 
IRL Only

Erlich is a hyper-energetic Hungarian viszla pup. He is passionate about reminding us to get outside, have a snack and a play. Erlich ensures the team takes micro-breaks seriously and is always available for cuddles. 

We are excited about helping every store introduce giving into their business and be a part of making this Earth an awesome place with Virtue.  Our team is committed to CSR Innovation. 

Keen to chat? Contact our team -