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Black Friday Alternatives for eCommerce Brands - Stand Out by Giving Back
Conscious consumers are the largest customer segment in eCommerce, and they are less focused on price and more focused on purpose
Pledger
Sep 2610 min read
Green Friday: The Sustainable Alternative to Black Friday
Green Friday is a sustainable, ethical alternative to Black Friday for e-commerce and retail brands.
Pledger
Sep 235 min read
Blue Friday: A Fresh Black Alternative for Ocean-Minded Brands 🌊
Blue Friday as an ethical, ocean-loving alternative to traditional Black Friday Strategies — a campaign that puts ocean health, marine conservation, and sustainable practices front and center during the BFCM season.
Pledger
Sep 235 min read
Give Back Friday: The Black Friday Alternative
Give Back Friday is an alternative to Black Friday focused on donating instead of/as well as discounting.
Pledger
Sep 226 min read
Brands sharing a bold message this Black Friday🤍
Virtue is working with thousands of brands this Black Friday, We wanted to highlight a few of the best to show you how your brand can maxim
Pledger
Sep 215 min read
Top Breast Cancer Charities to Support This Breast Cancer Awareness Month (Oct)🩷
October marks Breast Cancer Awareness Month, a global opportunity to support individuals and communities affected by breast cancer. Supporting meaningful causes—whether research, patient care, or advocacy—makes a real difference.
Pledger
Aug 268 min read
Brands Supporting Breast Cancer Awareness Month
Looking for a way to support Breast Cancer Awareness Month? We've drawn up some great brands using Virtue to support Breast Cancer Awareness
Pledger
Aug 263 min read
Virtue partners with PayPal Giving Fund Canada
If you run a Shopify store in Canada and care about giving back, this is the partnership you’ve been waiting for. Virtue Shopify App has...
Pledger
Jul 312 min read
Smile.io X Virtue: brand love, retention, impact
Smile.io X Virtue: Turn Loyalty Points into Lasting Impact
Charlie McDonnell
Jul 313 min read
8 Best Customer Checkout Donation Shopify Apps in 2025
Donating at checkout is a great way to raise funds for a charity that you care about. Here are some of the best Shopify Apps for collections
Pledger
Jul 316 min read
9 Content Marketing Tools for eCommerce
9 great content marketing tools for eCommerce brands looking to connect with their audience
Pledger
Jun 174 min read
Culture Hustle x Art Aid
Using Virtue's Store giving option, Culture Hustle has donated 5% of all sales to Art Aid, which has raised over £2,200 via the platform.
Pledger
Jun 172 min read
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