✨PLEDGER IS NOW VIRTUE. HEAR MORE.

Today we are changing our name from Pledger to Virtue. We are excited to continue the virtuous cycle powered by generosity and impact,...

Pride movement celebrates it's 50th anniversary this year. As well as being able to get our hands on the groovy Pride themed 50p coin,...

Incentivise sales with social impact and make even more difference for your causes. Use this feature as an alternative or in addition to...

Virtue Signalling is an attempt by a person or brand to show good character by supporting a cause.

Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom

Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good

Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions

When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A

With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?

Wars and international conflicts leave a trail of mass destruction. Many charities are doing what they can to support those in need

1 in 6 people aged 16+ had a symptom of mental illness such as anxiety or depression, in the week prior to the study. Moreover, 4.4% of the

From carbon emission offsetting to giving back to local Indigenous communities. Your business should start planting today!

Over the past few years, the online retail industry has been making strides to reduce its environmental impact. While the primary focus to d

Riz and Mica are the dynamic duo creating beautiful and sustainable furniture in their London-based shop. With lots of passion and expertise

There are a number of retailers on Pledger working across all facets of doing good.

Pledger is now an active community of 100+ generous retailers and 30+ amazing cause partners

The Idea for Bailey's Bespoke started over a few pints, and the vision was to oversee the crafting of every item that departs our workshop

Pink Clouding is the ultimate clothing brand designed to empower women to express their rebellious side with playful, affordable, and...

The majority of customers reported enjoying it when a retailer asks them to donate to charity at checkout. Should you be asking your...

Recommended Causes eCommerce success metrics Trading Strategies Set up a Giving Campaign with Pledger Spotlight Causes this Christmas The...