Virtue
Your widgets just got a new look + more customisations
We super excited to take Virtue store widgets to new and next level, as well as enable greater customisation capabilities for both...
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Westen MacIntosh
- Sep 16
- 5 min
Jericho Coffee Traders - Supporting Great Causes with Great Coffee
Jericho started with a vision of great coffee anywhere. It has since turned into a growing community bringing together people who love coffe
Pledger
- Aug 31
- 1 min
Pakistan Flood Relief
On Friday 27th August 2022 an emergency was declared in Pakistan as severe monsoon flooding affected around 30 million people while leaving
Pledger
- Aug 18
- 2 min
Virtue partners with the PayPal Giving Fund to bring 20,000+ UK causes onto the platform
We are excited and delighted to share that Virtue is partnered with the PayPal Giving Fund to ensure your donations reach your causes...
Westen MacIntosh
- Aug 16
- 4 min
Top 5 Charities to Consider this Breast Cancer Awareness Month
October is Breast Cancer Awareness Month. It is a time when people from all over the world show their support for those impacted
Westen MacIntosh
- Aug 15
- 3 min
The power of values-led Conscious Consumers
Consumers see their buying habits as an extension of their values, and they are supporting purpose-led businesses
Mariya Kupriyenko
- Aug 2
- 4 min
Virtue X Techstars experience
Earlier this year we got the epic news - Virtue, formerly Pledger, was invited to take part in the prestigious Techstars Tel Aviv...
Sargam Marwah
- Jul 19
- 7 min
Yala - Jewellery with Purpose
Yala creates ethical jewellery that is meant to last. with fair pay and eco-friendly materials.
Westen MacIntosh
- Jul 19
- 5 min
Sustainable Slow Fashion with Dilli Grey
Dilli Grey was created in 2015 as an ethical slow fashion brand supporting the planet and its people.
Westen MacIntosh
- Jul 6
- 3 min
Gastrostudent - Healthy Student Meals with a Positive Environmental Impact
Gastrostudent combines quality and convenience for students across the UK.
Pledger
- Jun 7
- 1 min
Meet Virtue - formerly Pledger
Today we are changing our name from Pledger to Virtue. We are excited to continue the virtuous cycle powered by generosity and impact,...
Pledger
- Jun 2
- 1 min
Happy Pride Month UK 🎉
Pride movement celebrates it's 50th anniversary this year. As well as being able to get our hands on the groovy Pride themed 50p coin,...
Pledger
- May 21
- 2 min
Upsell with donations - incentivise sales of products with impact
Incentivise sales with social impact and make even more difference for your causes. Use this feature as an alternative or in addition to...
Westen MacIntosh
- May 19
- 4 min
Authenticity and Virtue Signalling
Virtue Signalling is an attempt by a person or brand to show good character by supporting a cause.
Westen MacIntosh
- May 9
- 2 min
Customer Loyalty: Donations Or Discounts?
Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom
Westen MacIntosh
- May 7
- 2 min
Cause Marketing With Social Impact
Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good
Westen MacIntosh
- Mar 30
- 3 min
Kitchen Provisions - Impact, Steel, and Sex Appeal?
Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions
Westen MacIntosh
- Mar 27
- 3 min
Overtone Brewing - Supporting Ukraine With Craft Beer
When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A
Sargam Marwah
- Mar 23
- 4 min
How To Pick the Right Cause for Your eCommerce Store?
With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?
Sargam Marwah
- Mar 15
- 4 min
The Humanitarian Crisis In Ukraine
Wars and international conflicts leave a trail of mass destruction. Many charities are doing what they can to support those in need
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