The season of generosity is upon us. After a big weekend of shopping – we’re looking at you, Black Friday – December becomes a welcome moment to support meaningful charitable causes.

Brewgooder is far more than just a beer brand — it’s a daring social enterprise born from its co-founder Alan Mahon’s life-changing trip to Nepal, where he fell sick after drinking unclean water. That experience inspired him (alongside Josh Littlejohn) to transform his love of beer into a powerful force for good. Since its launch in 2016, Brewgooder has made every can and pint count by giving 100% of its profits  to the Brewgooder Foundation, which funds clean-water and sanit

🛍️ Every Black Friday season, we get a front-row seat to something special - generous merchants turning the shopping rush into a source for good. BFCM isn’t just about discounts — it’s about impact, momentum & engagement 💙  And this year, we’re extra proud to cheer on our Canadian community 🇨🇦 — Virtue’s first BFCM in Canada! Here are some inspiring campaigns from Lauram Melanie Lyne, Poppy & Peonies & KUVRD making generosity go viral this season✨ LAURA & Melanie Lyne X F

Conscious consumers are the largest customer segment in eCommerce, and they are less focused on price and more focused on purpose

Virtue is working with thousands of brands this Black Friday, We wanted to highlight a few of the best to show you how your brand can maxim

October marks Breast Cancer Awareness Month, a global opportunity to support individuals and communities affected by breast cancer. Supporting meaningful causes—whether research, patient care, or advocacy—makes a real difference.

Looking for a way to support Breast Cancer Awareness Month? We've drawn up some great brands using Virtue to support Breast Cancer Awareness

If you run a Shopify store in Canada and care about giving back, this is the collaboration you’ve been waiting for. Virtue Shopify App is officially partnering with PayPal Giving Fund Canada —and it’s unlocking a new era of impactful, simple donations for merchants and customers alike. Here’s why this is exciting—and how it changes the game for purpose-driven ecommerce. 🌍 Access to 11,000+ vetted Canadian Charities This collaboration gives Shopify merchants using Virtue acce

Smile.io X Virtue: Turn Loyalty Points into Lasting Impact