Virtue App I News & insights

May 88 min read

🇦🇺Australian Brands on Shopify Turning Shopping Into Donation Moments 💛

Discover Australian Shopify brands using checkout donations and customer giving campaigns to support charities. Explore the best Shopify donation apps, customer donation tools, and ecommerce impact examples from Macro Mike, Hallmark Australia, Light My Bricks, and more.

May 84 min read

Best Earth Day Causes: Our Power, Our Planet I 2026🌐

From tree planting initiatives to ocean conservation projects. These organisations are working hard to protect the planet

Mar 117 min read

World Water Day - Best Ocean Conservation Charities to Support 🌊

Ocean conservation charities are important for our planet. Here are a few that to support to help protect our waterways and the life within

Mar 45 min read

Celebrating Brands Backing Women this IWD: From Margaret Howell to Soja&Co

March is full of powerful moments to reflect on what we value, give voice to causes that matter & make a lasting brand message. International Women’s Day (8 March)- a celebration of the social, economic and cultural achievements of women while calling for greater equality. Mother’s Day UK (15 March) - honours the care, resilience and quiet strength of mothers and maternal figures. Here are a couple of collabs we 💙 Margaret Howell X Smart Works Charity more Soja & Co X Chez

Mar 31 min read

🎉Best Women's Charities to Donate to this International Women's Day & Mother's Day (UK)

Check out these great charities that you can support this International Women's Day

Virtue Causes

Mar 14 min read

Spread the❤️this Valentine's Day with Worthy Causes

Beyond selling gifts and flowers, there are a number of ways that stores can share the Love this Valentine's Day

Feb 34 min read

Awareness Days & Retail Events Calendar 2026

Awareness Days & Retail Events in 2026. Donate to & support great causes in 2026 with your Shopify business! Check out when and how to support these causes with your business on Virtue

Jan 2911 min read

The 8 Best Shopify Apps for Increasing Customer Loyalty

Increasing customer loyalty is essential for eCommerce businesses because loyal customers are more likely to make repeat purchases, refer ne

For Retailers

Jan 66 min read

How to Support Charities at Christmas

The season of generosity is upon us. After a big weekend of shopping – we’re looking at you, Black Friday – December becomes a welcome moment to support meaningful charitable causes.

For Retailers

Dec 1, 20257 min read

Brewgooder - good beer doing good things 🍻👏❤️

Brewgooder is far more than just a beer brand — it’s a daring social enterprise born from its co-founder Alan Mahon’s life-changing trip to Nepal, where he fell sick after drinking unclean water. That experience inspired him (alongside Josh Littlejohn) to transform his love of beer into a powerful force for good. Since its launch in 2016, Brewgooder has made every can and pint count by giving 100% of its profits to the Brewgooder Foundation, which funds clean-water and sanit

Nov 21, 20252 min read

Iconic Canadian Brands Redefining BFCM With Purpose

🛍️ Every Black Friday season, we get a front-row seat to something special - generous merchants turning the shopping rush into a source for good. BFCM isn’t just about discounts — it’s about impact, momentum & engagement 💙 And this year, we’re extra proud to cheer on our Canadian community 🇨🇦 — Virtue’s first BFCM in Canada! Here are some inspiring campaigns from Lauram Melanie Lyne, Poppy & Peonies & KUVRD making generosity go viral this season✨ LAURA & Melanie Lyne X F