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Iconic Canadian Brands Redefining BFCM With Purpose
🛍️ Every Black Friday season, we get a front-row seat to something special - generous merchants turning the shopping rush into a source for good. BFCM isn’t just about discounts — it’s about impact, momentum & engagement 💙 And this year, we’re extra proud to cheer on our Canadian community 🇨🇦 — Virtue’s first BFCM in Canada! Here are some inspiring campaigns from Lauram Melanie Lyne, Poppy & Peonies & KUVRD making generosity go viral this season✨ LAURA & Melanie Lyne X F

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15 minutes ago3 min read


Brands sharing a bold message this Black Friday🤍
Virtue is working with thousands of brands this Black Friday, We wanted to highlight a few of the best to show you how your brand can maxim

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Sep 215 min read


Brands Supporting Breast Cancer Awareness Month
Looking for a way to support Breast Cancer Awareness Month? We've drawn up some great brands using Virtue to support Breast Cancer Awareness

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Aug 263 min read


Culture Hustle x Art Aid
Using Virtue's Store giving option, Culture Hustle has donated 5% of all sales to Art Aid, which has raised over £2,200 via the platform.

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Jun 172 min read


Full Power Cacao x Yoga Stops Traffic
Via Virtue, Full Power Cacao teamed up with Yoga Stops Traffick to raise both donations and awareness for their cause.

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Mar 303 min read


Lemonade Dolls X Choose Love - Empowering Women and Refugees
Lemonade Dolls was founded on female empowerment. Starting with an online community promoting real women, it has since transformed into the

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Mar 75 min read


Noughty X Prince's Trust - empowering young women
Noughty is supporting Prince's Trust Change A Girl's Life initiative and making a meaningful difference for future generations by matching

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Mar 72 min read


Coral Gardeners - raising funds from eCommerce brands with Virtue
Coral Gardeners are running their SME donor programme on Virtue for Partners, our new digital fundraising solution for Charities

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Feb 63 min read


Early Rider x Virtue Impact Partners - Black Friday 2024
This Black Friday, Early Rider are running their "Black Rideday" campaign, donating from store sales to Virtue's Impact Partners.

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Nov 29, 20241 min read


Stanley x charity: water - Give Back Friday 2024
This year during Black Friday Week Stanley returned with Glow Week 2024, donating 20% of all sales from their Glow range to charity:water v

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Nov 29, 20241 min read


Omnes x War Child - Give Back Friday 2024
Over Black Friday, Omnes ran a Give Back Friday Campaign on Virtue to War Child UK

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Nov 29, 20242 min read


B Corp Brands on Shopify
We've drawn up a list of B-Corp Certified Brands on Shopify using Virtue to help reach their charitable giving and environmental goals

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Oct 11, 20243 min read


Secret Linen x Sussex Wildlife Trust
Secret Linen specialises in sustainable bed linens. They use Virtue's store giving to donate to the Sussex Wildlife Trust

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Oct 11, 20242 min read


Beyond Nine x Pregnant Then Screwed
Beyond Nine will donate 10% of proceeds every third Friday of the month to Pregnant Then Screwed using Virtue's Store Giving functionality.

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Oct 11, 20242 min read


The Crate x Aware - Mental Health Awareness Week 2024
With Virtue, The Crate ran a customer giving campaign, encouraging direct customer donations at checkout, as well as having a donations page

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Oct 10, 20242 min read


Hallmark Australia x Foodbank Australia
With Virtue, Hallmark Australia ran a customer giving campaign to Foodbank Australia, encouraging direct customer donations at checkout.

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Oct 7, 20242 min read


KUVRD - Viva Viva Campaign
Founded in 2018, KUVRD merges fashion with purpose, celebrating Arab heritage and culture while championing social causes. The brand's...

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May 16, 20243 min read


Wilfreds X GOSH collaboration
WIlfreds is donating 5% from each sale in benefit of GOSH using Virtue's Shopify store donation feature.

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Apr 4, 20242 min read


AYM Supporting World Land Trust
Starting in 2022, AYM partnered with Virtue to support the World Land Trust as part of a Green Friday campaign

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Mar 20, 20242 min read


Dryrobe X supporting RNLI to save lives at sea
Dryrobe was created to help keep people warm and dry after outdoor activities

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Feb 8, 20242 min read
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