Westen MacIntosh
Checkout donations this Christmas
Christmas is a great opportunity to give back. As the weather gets colder, more children, adults, and animals are at risk. Thankfully,...
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Westen MacIntosh
- Oct 14, 2022
- 6 min
Black Friday Ideas - Stand Out by Giving Back
Black Friday is the busiest day in retail. But it has become increasingly difficult to compete with every brand discounting. Thankfully, the
Pledger
- Aug 18, 2022
- 2 min
Virtue partners with the PayPal Giving Fund to bring 20,000+ UK causes onto the platform
We are excited and delighted to share that Virtue is partnered with the PayPal Giving Fund to ensure your donations reach your causes...
Pledger
- Jun 2, 2022
- 1 min
Happy Pride Month UK 🎉
Pride movement celebrates it's 50th anniversary this year. As well as being able to get our hands on the groovy Pride themed 50p coin,...
Westen MacIntosh
- May 19, 2022
- 4 min
Authenticity and Virtue Signalling
Virtue Signalling is an attempt by a person or brand to show good character by supporting a cause.
Westen MacIntosh
- May 9, 2022
- 2 min
Customer Loyalty: Donations Or Discounts?
Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom
Westen MacIntosh
- May 7, 2022
- 2 min
Cause Marketing With Social Impact
Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good
Westen MacIntosh
- Mar 30, 2022
- 3 min
Kitchen Provisions - Impact, Steel, and Sex Appeal?
Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions
Westen MacIntosh
- Mar 27, 2022
- 3 min
Overtone Brewing - Supporting Ukraine With Craft Beer
When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A
Sargam Marwah
- Mar 23, 2022
- 4 min
How To Pick the Right Cause for Your eCommerce Store?
With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?
Westen MacIntosh
- Nov 17, 2021
- 2 min
70% of Millennial Consumers Like Giving to Causes at Checkout
The majority of customers reported enjoying it when a retailer asks them to donate to charity at checkout. Should you be asking your...
Mariya Kupriyenko
- Nov 9, 2021
- 4 min
8 Strategies to Grow eCommerce Sales this Christmas
The Christmas season is one of the busiest times for eCommerce. Gifts to loved ones and charity donations make a great match
Westen MacIntosh
- Oct 26, 2021
- 2 min
One Water X Pledger Customer Donation App
Pledger's new customer donation app allows online stores like One Water to donate to charity with post-purchase donations
Pledger
- Sep 24, 2021
- 3 min
Get the Most out of Virtue - For Retailers
Many of you will already have some great marketing and optimization strategies, but if you need some ideas this post is here to help you get
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