Increasing customer loyalty is essential for eCommerce businesses because loyal customers are more likely to make repeat purchases, refer ne

The season of generosity is upon us. After a big weekend of shopping – we’re looking at you, Black Friday – December becomes a welcome moment to support meaningful charitable causes.

Conscious consumers are the largest customer segment in eCommerce, and they are less focused on price and more focused on purpose

If you run a Shopify store in Canada and care about giving back, this is the collaboration you’ve been waiting for. Virtue Shopify App is officially partnering with PayPal Giving Fund Canada —and it’s unlocking a new era of impactful, simple donations for merchants and customers alike. Here’s why this is exciting—and how it changes the game for purpose-driven ecommerce. 🌍 Access to 11,000+ vetted Canadian Charities This collaboration gives Shopify merchants using Virtue acce

Smile.io X Virtue: Turn Loyalty Points into Lasting Impact