Virtue + Yotpo Shopify Integration I Loyalty Points for Donations
- Pledger
- May 30
- 3 min read
Updated: Sep 19
Turn customer loyalty points into real-world impact.
Enable Virtue Shopify App with Yotpo Loyalty App to empower shoppers to turn their loyalty points into donations and to earn points when they donate to causes during a purchase.
Redeem loyalty points as donations to social and environmental causes
Earn loyalty points when donating during checkout
With Virtue and Yotpo’s Free Product Rewards feature, merchants can empower customers to give back directly from their store—boosting engagement, strengthening brand values, and turning every purchase into a meaningful impact.
HOW IT WORKS
Redeeming loyalty points for donations
Allow shoppers to redeem loyalty points for donations to great causes.
Choose Causes in Virtue: Select from over 60,000 verified causes in Virtue to offer in your store or add your own partner charities.
In Yotpo: Create a “Free Product” reward
Set the Stage for Impact: Fine-tune your setup in Virtue to ensure every loyalty point donation flows seamlessly to the causes you care about.
See the Good Add Up: Track total contributions and detailed order-level donations in Virtue’s Payouts screen—so every act of generosity is visible.
Celebrate the Difference Made: Use Virtue’s Post-Purchase Widget, Klaviyo emails, and the Impact Calculator to show customers the tangible impact their loyalty has created.
This experience is available to merchants on Impact Unlimited Plan with Yotpo Pro plan or higher.
Reward generosity
Reward customers who donated to causes during purchase with loyalty points
In Virtue:
Set up Customer Giving - more about this feature.
Add widgets to your site to enable shoppers to give to your causes
Activate the App
A 'Donation' product will be created in your Shopify > Products section. This is the product that you will be linking to Yotpo.
In Yotpo:
Set up a Points for Purchase Rewards Rule with advanced settings
In advanced settings, select > Restrict by Product
Input the Donation product details
Save your rule and you are ready to reward customers for donating to your causes!
Plans & Requirements
Redeeming loyalty points on donations → Available on Virtue Impact Unlimited + Yotpo Pro plan or higher
Rewarding generosity with points → Available on Virtue Impact Plus, Pay-As-You-Give with Customer Giving add-on, or higher
Why integrate Virtue with Yotpo Loyalty & Rewards?
Boost customer loyalty & engagement
Strengthen brand values with social impact
Make every point count toward causes your customers care about
FAQs About Virtue + Yotpo Shopify Integration
Can I let customers donate loyalty points on Shopify?
Yes. By connecting the Virtue Shopify App with the Yotpo Loyalty & Referrals App, customers can redeem loyalty points as donations to verified charities.
How do I reward customers for donating on Shopify?
You can reward customers with loyalty points when they donate. Simply activate Customer Giving in Virtue, link the donation product to Yotpo, and create a Points for Purchase Rewards Rule.
What causes can my customers support?
Virtue provides access to 60,000+ verified charities worldwide. Merchants can also add their own nonprofit partners to support local or brand-aligned causes.
What Shopify plans do I need for this integration?
Redeem loyalty points for donations: Virtue Impact Unlimited + Yotpo Pro plan or higher
Reward donations with points: Virtue Impact Plus or Pay-As-You-Give with Customer Giving add-on
How can I show customers the impact of their donations?
Virtue includes tools like the Impact Calculator, Post-Purchase Widget, and Klaviyo emails so you can highlight the total contributions and tangible outcomes created by your community.
Reach out to support@virtueimpact.com to chat about your campaign!
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