Virtue x Yotpo: Turn Loyalty Points into Lasting Impact
- Pledger
- Jun 26
- 2 min read
Updated: 16 hours ago
Let your customers turn loyalty points into impact.
Enable Virtue Shopify App with Yotpo Loyalty App to empower shoppers to turn their loyalty points into donations and to earn points when they donate to causes during a purchase. With Virtue & Yotpo’s Free Product Rewards feature merchants can offer customers the option to support social and environmental causes directly from their store. Set Points for Purchase Program to reward shoppers who donate during their purchase to your Virtue causes.
Boost customer engagement, enhances brand values, and turns rewards into meaningful impact that builds trust and loyalty.
HOT IT WORKS
Redeeming loyalty points on donations
Allow shoppers to redeem loyalty points for donations to great causes.
Choose Causes in Virtue: Select from over 60,000 verified causes in Virtue to offer in your store or add your own partner charities.
In Yotpo: Create a “Free Product” reward
Set the Stage for Impact: Fine-tune your setup in Virtue to ensure every loyalty point donation flows seamlessly to the causes you care about.
See the Good Add Up: Track total contributions and detailed order-level donations in Virtue’s Payouts screen—so every act of generosity is visible.
Celebrate the Difference Made: Use Virtue’s Post-Purchase Widget, Klaviyo emails, and the Impact Calculator to show customers the tangible impact their loyalty has created.
This experience is available to merchants on Impact Unlimited Plan with Yotpo Pro plan or higher.
Reward generosity
Reward customers who donated to causes during purchase with loyalty points
in Virtue:
Set up Customer Giving - more about this feature.
Add widgets to your site to enable shoppers to give to your causes
Activate the App
A donation product 'DONATION' will be created in your Shopify > Products. This is the product that you will be linking to Yotpo.
In Yotpo:
Set up a Points for Purchase Rewards Rule with advanced settings
In advanced settings select > Restrict by Product
Input the Donation product details
Save your rule and you are ready to reward customers for donating to your causes!
Note that Customer Giving is only available to merchants on Virtue Impact Plus Plan, Pay as you give with a Customer giving add on or higher. .
Reach out to support@virtueimpact.com to chat about your campaign!
This partnership between Virtue and Yotpo is a brilliant example of how modern brands can align customer loyalty with real-world impact. Turning points into positive change not only strengthens customer relationships but also supports broader social responsibility goals. As companies innovate loyalty programs, it's equally important to explore how tech can drive business growth in other areas. For instance, understanding how to scale revenue through smart betting platforms is essential — an insightful resource is https://spacecoastdaily.com/2025/06/how-sports-bookie-software-grows-revenue/ which explains how software solutions contribute to long-term growth. When purpose and performance meet, businesses can truly thrive while making a difference.
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