You are in good company
Virtue for charities and for-good organisations

Get discovered by eCommerce brands

Partner with brands that authentically align with you mission

Safely receive all of your donations
Plus we automated on-boarding, agreements and pay-outs making it easy for your team to go live with Virtue!
If you are a cause excited to learn more about working with Virtue - we'd love to hear from you!
Hear from our Brands

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WORK WITH ETHICAL BRANDS THAT ALIGN WITH YOUR VALUES
WORK WITH ETHICAL BRANDS THAT ALIGN WITH YOUR VALUES
Why Shopify
Shopify is the fastest growing eCommerce platform in the world. More than 1 million on-line stores use the platform making Shopify is the third-largest online retailer in the world after Amazon and eBay This means that Virtue and our partner Causes can reach 1000s of stores and their customers.
As a partner Cause you get to:
> Reach 1000s of brands and their customers
> Fundraise through the 3rd largest online retailer in the world
> Strengthen your online presence and reach new audiences
> Take advantage of digital innovation on one of the world's fastest growing platforms
Integrations
Frictionless integration with your Shopify store.
The same access to partner causes, Pledger widgets & analytics customised for your eCommerce platform. Plus a dedicated team to support your integration start to end.
Cause Selection Criteria



To become a partner Cause your organisation must be registered as a Charity, a Community Interest Organisation (CIC) or a Social Enterprise. Organisation must be registered in its country of operation - either in UK or abroad. We will need to see a proof of your organisation's legal status before featuring your cause on our platform.
We know that our merchants love to see the impact of their donations. This means currently preference is given to Causes that have a clear transparent impact vs financial input data. We know this one can be tricky - get in touch with our team to help us understand where our merchants' donations will go in more detail.
Online presence - merchants love to know as much as possible about Causes they are choosing to support. We will link to your public website / a website with information about your Organisation via our digital channels.
We manually verify and assess all Cause partners' information before Causes can feature on the platform.
How it works for causes
1. Register
Are you a registered charity or a new cause? We are looking for collaborations that are meaningful, ethical and authentic. If you are doing amazing things and can prove impact of your work - get in touch! We can't wait.
2. Partner with stores
Work with brands that aline with your values. Your cause will appear post the brand's checkout for customers to select.
4. Pitch Campaigns
Have a creative campaign idea and want to partner with a specific brand?
It's about creating a win-win. Pitch your campaign idea and share your plans with brands that strategically aline with you.
3. Receive donations
You get all of your partner brand's donations to your cause.
Our values

Collaboration

Integrity
