Shop with brands that care  

Make a positive impact with your purchase when shopping with Virtue brands. 


1. See which Cause/s the product supports. You can learn more about the brand's giving by clicking on 'Learn More' below the 'Buy Now' button.  

2. Choose a Cause you wish to support with your purchase. If customer donations are enabled - you can donate to this cause. Otherwise, a store will donate a portion of your order with no extra change to you. Some stores enable both - customer & store donations. 

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3. Choose how much you want to give. The donation will be added to your order. You will not need to add your card details again. 


Find out when a brand you love becomes available on Virtue & recommend causes

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Featured Causes 

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Remove plastic from the Ocean

£1.3 Donated Removes 1kg of Plastic from the Ocean

Learn more

Supporting people suffering from the war and humanitarian crisis in Ukraine with British-Ukrainian Aid.

Assisting individuals who have been physically, mentally or socially disadvantaged, including the injured, orphaned, and disadvantaged

Learn more

Help provide resources to teach Black British history in the UK

£1 donated plants 1 tree to battle climate change

Learn more


Combat racism

Support goes towards providing educational resources and training to combat racism

Anti-racism education utilising high profile of professional footballers as anti-racist role models.

Learn more

Safe homes for LGBTQ+ young people

£6 can cover the cost of a hygiene kit with key toiletries for a young person I £35 could cover the cost of safe accommodation for one night

Providing support, homes and better futures for LGBTQ+ young people.

Learn more

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Clean water and sanitation for all

£20 can buy lifesaving hygiene kits for families to stop the spread of disease.

Create a world in which everyone has access to clean and safe water, forever.

Learn more

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Why wasn't I given the option to donate post purchase?

There are two possible reasons for that. Either the brand you are shopping with does not have the Customer donations feature enabled or the payment method you chose takes  you away from the main site, which is the case with Buy Now Pay Later products and PayPal. Please note, that a store may still be giving from your purchase to a cause at no cost to you, even if the Customer Donations widget is disabled. 

Can I get a refund on my donation?

A donation become a part of your order. If you want your donation refunded - please email the store directly. They will be able to do this on their end. 

Do all the my donations go to the Cause?

At Virtue we enable direct partnerships between the Cause and the Brand. This means that funds from a brand go directly to the Charity. 

Stores that signed up before May 2022 had the option to give Virtue a %ge of their total giving as a thank you for our services. This is on average 0- 10%. 

Please note that transaction fees, 0.5-2%, are taken out of your donation More here. 

How do I know the Causes are legit?

We check all causes are registered not-for-profit organisations before allowing them on Virtue. The names of the not-for-profits funds are going to are on the widgets.

Didn't quite find info you were looking for? Please email We'd love to help.