Pick a plan that best suits your store
Current prices shown in USD
First 10 orders free for 7 days*
Pay as you give
$0.36
on all orders with giving
Pay per order with giving
Great for new brands starting their giving journey
FEATURES
Store giving
Support 1-3 causes
Switch causes at any time
Product page banners
Post purchase giving confirmation
Give from all products in your store
Add Customer Giving as an add on for $11 p/m
ANALYTICS
Giving data
SERVICES
Access to Virtue Knowledge Base
Chat support M - F
First 10 orders free for 7 days*
Impact Plus
$29
per month
100 orders with giving per month
$0.18 per additional order
Brands looking for more customisations and shopper engagement features
FEATURES
Everything in Pay as you give, and
Set different causes to product collections
Set different giving amounts to collections
Customer giving pre-purchase
Round ups and donation matching
Customise the look and feel of your widgets
Impact Calculator
Multi-language support
Multi currency support
Add Shopify POS as an add on for $12 p/m
ANALYTICS
Giving data
SERVICES
Access to our Knowledge Base
Email support - same day response
Chat Support M - F
First 10 orders free for 7 days*
Impact Unlimited
$69
per month
2000 orders with giving per month
$0.12 per additional order
For established brands looking for deeper customisations and support
FEATURES
Everything in Impact Plus, and
Set different causes to individual products
Set different giving amounts to individual products
Customer giving: post-purchase, Checkout (Shopify+ only)
Edit cause content*
Shopify POS integration
Klaviyo integration
Remove Virtue branding for $25 p/m
ANALYTICS
Giving data
Commercial metrics
SERVICES
Access to our Knowledge Base
Email support - same day response
Chat Support M - F
Dedicated account manager to support with your campaigns
*Subject to the Cause's approval
* Before the end of your 3 day trial, If you reach 10 orders with giving your subscription will immediately start.
Need something special? We'd love to help you create the perfect giving experience for your store. Get in touch about additional customizations and onboarding multi-store stores or locations.
Get in touch by emailing support@virtueimpact.com
If you signed up to Virtue before November 2023 refer to pricing on your in-App subscription page
Get content
So you skipped the line and got to instantly support causes with Virtue. Amazing! What's next? It's time to share your giving story with the world. When you support selected causes get additional visual assets and copy to share about your impact on your social, email and blog. Sounds good? Shoppers love knowing when brands they buy from not only make great products, but also a positive impact on the world.
Donate to Charities & Causes from sales
Looking to make an impact by supporting causes that matter? Or better yet - empower shoppers to make a difference when they purchase from your store. Choose from 20,000 Causes like Crisis, FareShare, Seven Clean Seas, Blue Cross and many others making a difference in UK and Globally.
Cap your monthly giving
Set a monthly limit
When you set a monthly cap your total monthly giving will not exceed the amount you set.
Change your cap
Change your cap at any time by decreasing or increasing monthly giving.
FAQs
Is there a minimum giving amount?
There is currently no minimum required to start making an impact with Virtue by donating to support Causes and Charities from product sales.
How does the trial work?
Stores get 10 orders with giving for 3 days as a trial on Virtue Plans. This gives stores an opportunity to test out features and the look and feel of the widgets. Once 10 orders with giving are up - subscription you chose gets activated. If you don't reach 10 orders, your subscription will start in 14 days post activation. You can change your subscription at any time and there will be an email going your way before the trial orders are up.
Are there any fees associated with my donation?
There are a few fees you should know about. When Customer Donations widget is activated, the standard eCommerce payment provider %ge of the sale fee is subtracted from the final donation, this fee depends on the Shopify/WooCommerce plan that the store is on and which payment provider the customer used during purchase. Fixed fees (applicable to post-purchase donations only) associated with the sale are covered by the store.
Giving to over 40,000 of Virtue's Charities is done via the PayPal Giving Fund (PPGF), PPGF receives donations and grants the donated funds to the recommended charities. Your donation is subject to a PayPal processing fees of 1.4% + 20p.
Other donation transfer methods available via Virtue do not result in additional fees. Get in touch to find out how your chosen Charities choose to receive donations.
Can I change donation amounts as I go?
Absolutely. Stores can change giving preferences and increase / decrease the monthly cap as they go. The new preferences you set will be applied to future giving. Historical donations will not be affected by new settings
Does Virtue charge the Cause / Charity?
No, we don't charge the Cause any fees. Virtue subscription fee is completely separate from the donation and is covered by the stores.
We want to be able to generate as much impact as possible for your causes.