Pick a plan that best suits your store

First 10 orders free
Pay as you give
25p
on all orders with giving
No order limits
Great for merging brands expecting fewer than 76 order with giving per month
FEATURES
Store giving
Support 1-3 causes
Switch causes at any time
Product page banners
Give from all products in your store
Add Customer Giving as an add on for £7 p/m

SERVICES
Access to our Knowledge Base
Chat support
First 10 orders free
Impact Unlimited
£39
per month
Unlimited orders
For stores expecting over 390 orders with giving, deeper customisations and support
FEATURES
Store giving
Support 1-3 causes
Switch causes at any time
Product page banners
Give from all products in your store
Customer giving
Customise the look and feel of your widgets
Impact Calculator
Customise cause content and payout method*
SERVICES
Access to our Knowledge Base
Chat support
Dedicated Account Manager to help with setting up your giving capaings
*Subject to the Cause's approval
First 10 orders free
Impact Plus
£19
per month
Up to 190 orders with giving per month, then 10p per order with giving
For stores wanting more customisations and shopper engagement features
FEATURES
Store giving
Support 1-3 causes
Switch causes at any time
Product page banners
Give from all products in your store
Customer giving
Customise the look and feel of your widgets
Impact Calculator
SERVICES
Access to our Knowledge Base
Chat support
Help with setting up your giving campaigns

Need something special? We'd love to help you create the perfect giving experience for your store. Get in touch about additional customisations and multi-store features
Get in touch by emailing support@virtueimpact.com
Get content
So you skipped the line and got to instantly support causes with Virtue. Amazing! What's next? It's time to share your giving story with the world. When you support selected causes get additional visual assets and copy to share about your impact on your social, email and blog. Sounds good? Shoppers love knowing when brands they buy from not only make great products, but also a positive impact on the world.
Donate to UK Charities & Causes from sales
Looking to make an impact by supporting causes that matter? Or better yet - empower shoppers to make a difference when they purchase from your store. Choose from 20,000 Causes like Crisis, FareShare, Seven Clean Seas, Blue Cross and many others making a difference in UK and Globally.

Cap your monthly giving

Set a monthly limit
When you set a monthly cap your total monthly giving will not exceed the amount you set.

Change your cap
Change your cap at any time by decreasing or increasing monthly giving.
FAQs
Is there a minimum giving amount?
There is currently no minimum required to start making an impact with Virtue by donating to Causes and Charities from product sales.
How does the trial work?
Stores get 10 orders with giving as a trial on Virtue Plans. This gives stores an opportunity to test out features and the look and feel of the widgets. Once 10 orders with giving are up - subscription you chose gets activated. You can change your subscription at any time and there will be an email going your way before the trial orders are up.
Are there any fees associated with my donation?
Your causes receive all of your store's donations, however, there are a few fees you should know about. Shopify fee- When Customer Donations widget is activated, the standard Shopify payment fee is subtracted from the final donation, this fee depends on the Shopify plan that the store is on.
PayPal Giving Fund - giving to 20,000 of Virtue's Charities will be processed by the PayPal Giving Fund (PPGF). PPGF deduct 1.4% + 20p from the monthly donation as a transition fee, as per PPGF<> Charity agreement. All other donation transfer methods available via Virtue do not result in additional fees. See how Charities choose to receive donations.
Can I change donation amounts as I go?
Absolutely. Stores can change giving preferences and increase / decrease the monthly cap as they go. The new preferences you set will be applied to future giving. Historical donations will not be affected by new settings
Does Virtue charge the Cause / Charity?
No, we don't charge the Cause any fees. Virtue fee is completely separate from the donation and is covered by the stores.
We want to be able to generate as much impact as possible for your causes.