Make a difference with Virtue
Select your causes
Choose from over 40,000 causes. Select causes that best align with your brand values. Add your own cause partners.
Choose how you give
Give as a store, empower shoppers to make a difference with checkout donations, roundups and more. Use donations to incentivise sales with impact.
Start selling with impact
Build a brand customers lover. Join the 1000s of retailers, causes, and shoppers using Virtue to make a difference.
Virtue Shopify Features
Let customers instantly feel the positive impact of their purchase
Give from products sales
Give a fixed amount or a percentage of product sale to your causes. Merchants can donate from all or specific products and attribute different causes to collections. Use Upsell feature to donate when shoppers reach a spending threshold.
Customer donations
Empower customers to make a difference by adding a checkout donation, a roundup or setting up donation matching. Seamlessly add customer donations to your cart, cart drawer, product pages, checkout (Shopify+) or post purchase. More about checkout donations.
Track and share your impact
Track your impact in the analytics dashboard, and share it with your customers using impact tracking widgets. They automatically calculate your impact in real time so you can instantly celebrate giving milestones with your customers.
Explore our other features
Loyalty Points for Donations
Give from specific products
Donation Coupon Codes
Upsell with Giving
Donation Matching
Add Your Partners
What our customers say
Dr Sam's Skincare
The support from the Virtue team has been fantastic... Virtue has provided us with a solution for both customer and business donations, not all apps do both! The App was easily installed, we were up and running within a few days - great onboarding support and no need for a developer!
One Water
Looks professional and is customisable, which helps to create a memorable shopping journey for the customer
The setup was easy and the team are lovely - I highly recommend.
AYM
We used this app for our Green Friday campaign. The team at Virtue were super helpful. It was great to have their support in making sure the app performed how we wanted it to and the whole campaign ran smoothly as a result. It really felt like we were a team working together on this. Thank you Virtue!
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