🛍️ Every Black Friday season, we get a front-row seat to something special - generous merchants turning the shopping rush into a source for good. BFCM isn’t just about discounts — it’s about impact, momentum & engagement 💙  And this year, we’re extra proud to cheer on our Canadian community 🇨🇦 — Virtue’s first BFCM in Canada! Here are some inspiring campaigns from Lauram Melanie Lyne, Poppy & Peonies & KUVRD making generosity go viral this season✨ LAURA & Melanie Lyne X F

If you run a Shopify store in Canada and care about giving back, this is the collaboration you’ve been waiting for. Virtue Shopify App is officially partnering with PayPal Giving Fund Canada —and it’s unlocking a new era of impactful, simple donations for merchants and customers alike. Here’s why this is exciting—and how it changes the game for purpose-driven ecommerce. 🌍 Access to 11,000+ vetted Canadian Charities This collaboration gives Shopify merchants using Virtue acce

Smile.io X Virtue: Turn Loyalty Points into Lasting Impact

Founded in 2018, KUVRD merges fashion with purpose, celebrating Arab heritage and culture while championing social causes. The brand's...

Monthly Awareness Days Calendar for eCommerce brands in 2023

The Christmas season is one of the busiest times for eCommerce. Gifts to loved ones and charity donations make a great match

After suffering from a series of massive earthquakes. The people of Turkey and Syria are in need of assistance. With the current death toll

We are excited and delighted to share that Virtue is partnered with the PayPal Giving Fund to ensure your donations reach your causes...

Earlier this year we got the epic news - Virtue, formerly Pledger, was invited to take part in the prestigious Techstars Tel Aviv...

Today we are changing our name from Pledger to Virtue. We are excited to continue the virtuous cycle powered by generosity and impact,...

Pledger is now an active community of 100+ generous retailers and 30+ amazing cause partners

Many of you will already have some great marketing and optimization strategies, but if you need some ideas this post is here to help you get

We built Pledger with a simple mission - to help you make an impact