What is the Virtue + Smile.io integration?

It’s a Shopify integration that allows brands to let customers redeem loyalty points toward causes they care about. It combines Smile.io’s loyalty features with Virtue’s charitable giving platform.

How do customers redeem points for causes using Smile.io + Virtue?

Brands enable Virtue Causes in their Smile.io rewards programs. Customers can then use earned points to support causes like climate action, mental health, or local community nonprofits, and track their impact.

Is this integration hard to set up?

No—the integration is built to work seamlessly with Shopify. It’s plug-and-play, so merchants can launch purpose-driven loyalty rewards quickly with little technical complexity.

What kind of brands benefit from this integration?

Brands that want to build emotional connection, differentiate beyond pricing/discounts, strengthen brand values, and improve retention by aligning with causes their audience cares about.

Which plans are required to use Virtue + Smile.io for point-redeemable causes?

Merchants need to be on Virtue’s Impact Unlimited Plan plus an appropriate Smile.io plan that supports the loyalty features required for the integration.

How does this help with brand loyalty and retention?

Because rewarding causes creates emotional value, it builds trust and brand loyalty. Customers are more likely to return when their purchases align with their values.

Smile.io X Virtue: brand love, retention, impact

Charlie McDonnell
Jul 31, 2025
3 min read

Updated: Sep 19, 2025

Loyalty That Drives Revenue and Impact

The new integration between Virtue and Smile.io unlocks a powerful opportunity for Shopify brands: a loyalty program that not only drives repeat purchases—but also fuels real-world change.

💥 Turn Points Into Purpose

Now, your customers can redeem Smile.io loyalty points to support causes they care about—whether it’s mental health, climate action, or local communities. It’s a simple way to offer high-value rewards that feel personal and purposeful.

🤝 Build Loyalty That Lasts

This isn’t just about points and perks—it’s about emotional connection. Brands that align with customer values create stronger bonds, and purpose-driven loyalty keeps people coming back—not just for products, but for what your brand stands for.

🎯 A Smart Alternative to Discounts

Not every brand wants to compete on price. With Virtue + Smile.io, you can reward loyal customers without slashing margins. Giving back becomes your most compelling offer—and one that drives higher AOV and customer retention.

🔌 Plug-and-Play for Shopify

Built to work seamlessly on Shopify, this integration lets you launch purpose-driven rewards in minutes. No dev time, no complexity—just more value, more engagement, and more impact.

With Virtue and Smile.io, every point your customers earn can make a difference. Turn loyalty into a brand asset that drives both revenue and social good.

Add Virtue Causes to your rewards program, let customers see the impact they've generated. Enable Smile.io Customer Account page to let shoppers track their reward points and support causes, as well as redeem discounts.

See how to set up Virtue for Smile.io here.

Boost customer engagement, enhances brand values, and turns rewards into meaningful impact that builds trust and loyalty.

This experience is available to merchants on Impact Plus & Unlimited Plan & a suitable Smile.io Subscription Plan.

Frequently Asked Questions

What is the Virtue + Smile.io integration?
It’s a Shopify integration that allows brands to let customers redeem loyalty points toward causes they care about. It combines Smile.io’s loyalty features with Virtue’s charitable giving platform.
How do customers redeem points for causes using Smile.io + Virtue?
Brands enable Virtue Causes in their Smile.io rewards programs. Customers can then use earned points to support causes like climate action, mental health, or local community nonprofits, and track their impact.
Is this integration hard to set up?
No—the integration is built to work seamlessly with Shopify. It’s plug-and-play, so merchants can launch purpose-driven loyalty rewards quickly with little technical complexity.
What kind of brands benefit from this integration?
Brands that want to build emotional connection, differentiate beyond pricing/discounts, strengthen brand values, and improve retention by aligning with causes their audience cares about.
Which plans are required to use Virtue + Smile.io for point-redeemable causes?Merchants need to be on Virtue’s Impact Unlimited Plan plus an appropriate Smile.io plan that supports the loyalty features required for the integration.
How does this help with brand loyalty and retention?
Because rewarding causes creates emotional value, it builds trust and brand loyalty. Customers are more likely to return when their purchases align with their values.

Summary: The Virtue + Smile.io integration lets Shopify merchants convert customer loyalty points into charitable donations. Customers can choose causes, reward values are meaningful, and the setup is seamless. It’s available for brands on the Virtue Impact Unlimited plan and the appropriate Smile.io subscription.