Dryrobe X supporting RNLI to save lives at sea

Background on dryrobe

Founded in 2010, dryrobe was created to help keep people warm and dry after outdoor activities. They're known for their innovative changing robes, designed to be worn over wetsuits or sweaty clothes for changing and staying comfortable in chilly weather. dryrobe offers these robes in various sizes for adults and kids, along with accessories to complement their outdoor gear.

dryrobe X RNLI

An organisation dating back 200 years, the RNLI is a lifesaving charity on a mission to save lives at sea. They work directly by rescuing stranded sailors or supporting people impacted by floods. RNLI also work to promote educational content around water safety.

In 2022 dryrobe launched their partnership supporting the RNLI.

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Donating to RNLI on dryrobe site

1. Donate at Checkout by picking one of 3 amounts or adding a Custom donation amount.

Dryrobe is using Virtue's Shopify checkout donation feature to let their customers leave donations as part of their purchasing journey.

2. Donate at Cart

3. Additionally dryrobe give 1GBP from every product sold to the Charity!

We love this seamless experience and the brand's commitment to support RNLI's mission.

Way to go team!

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If you're looking to let your customers give back - check out Virtue's eCommerce integrations for Shopify, WooCommerce, Magento and Adobe.

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