Cause Marketing With Social Impact
Updated: May 3
Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good for both the planet and their brand!
What Is Cause Marketing?
If you are not sure what exactly cause marketing is fear not. Think of it like Karma, if you do good things then good things will happen to you.
Let us give you an example.
In 1983 American Express decided to partner with a non-profit to help restore the statue of liberty. With every AMEX purchase, a portion would be given towards the project. In 3 months American Express raised more than $1.7 million for the project ... and as a bonus AMEX card usage rose by 27%. and new card applications also increased by 45% .
The numbers are pretty clear:
79% of Americans say they feel a deeper personal connection to companies with values similar to their own (Porter Novelli, 2019)
88% would buy products from those purpose-driven companies (Porter Novelli, 2019)
But Cause Marketing Is Only For Corporates
Not true ... but large cor