At Virtue we love this time of the year. It's busy, it's fun, but we love it most of all because we get to see tons of awesome brands opt in to make a bold statement by supporting meaningful causes and other creative alternatives to traditional heavy discounting.
We put together some epic examples of how brands on Virtue are doing things differently this year...
dryrobe #GetOutside
This year one again dryrobe are inspiring us to get outside and enjoy nature by Opting out of BFCM all together.
Read their thought provoking message here.
Omnes
OMNES is a sustainable fashion brand committed to creating stylish, affordable clothing while minimizing environmental impact. Based in the UK, the company focuses on responsibly sourcing materials and ensuring ethical production processes. OMNES aims to make sustainable fashion more accessible and emphasizes transparency, eco-conscious design, and quality. Their collections feature versatile, trend-forward pieces designed to reduce waste and encourage thoughtful consumption.
Over Black Friday, Omnes ran a Give Back Friday Campaign on Virtue, combining a 30% store-wide discount with charitable donations to War Child UK, a humanitarian organization dedicated to supporting children affected by war and conflict. Additionally, they're encouraging their customers to add their own donations to their basket, as seen below.
Stanley
Founded in 1913, Stanley ensures your beverages stay exactly as you like them, no matter the adventure. Enjoy piping hot coffee on a chilly hike or ice-cold water that lasts all day at the beach. Their wide range of products goes beyond bottles, offering insulated tumblers, mugs, coolers, and even cookware.
For the last three years Stanley has worked with Virtue to give back to both the Woodland Trust as part of their UK/EU launch in 2022 and charity: water as part of Glow Week for 2023. This year during Black Friday Week they're returning with Glow Week 2024, donating 20% of all sales from their Glow range to charity:water via Virtue.
Colorush
Colorush is a sustainable fashion brand focused on providing high-quality, stylish clothing while supporting environmental causes. Known for its use of premium materials such as cashmere, the company offers a range of products, including sweaters, cardigans, and accessories.
Colorush integrates sustainability into its ethos and for Blue Friday 2024, donated 5% of every sale to Coral Gardeners via Virtue, emphasizing its commitment to ocean preservation.
Early Rider
Early Rider is a UK-based company that specializes in designing high-quality, lightweight, and innovative bikes for children, emphasizing adventure, independence, and skill development. Founded by Andy Loveland, the company originated with a mission to instill a love for exploration and outdoor activities in children, starting with bikes as the ideal tool for fostering confidence and mobility. The company is passionate about sustainability and creating products that inspire kids to engage with the natural world.
This Black Friday, they're running their "Black Rideday" campaign, encouraging their customers to enjoy the great outdoors instead of being inside. In tandem with their outdoors campaign, they're also donating from store sales to Virtue's Impact Partners. Their sales are helping remove plastic, plant trees and supply children in need with meals via Virtue.
Check out some other causes to donate to
Secret Linen
Founded by two sisters, Secret Linen is a British company specializing in high-quality, sustainable bed linens, including duvet covers, sheets, pillowcases, and towels. Their mission to promote comfort while being kind to the planet has qualified them for B-Corp certification through their ethical production and charitable giving.
This Black Friday, they're running their alternative on Give Back Friday, called Fab Friday. Whilst providing store-wide discounts, they're also donating £1 from ever order to Choose Love via Virtue. Choose Love initially started as a grassroots initiative to collect aid for refugees in Calais but has grown to support displaced people worldwide by addressing emergency needs such as search and rescue, medical care, and essential supplies.
Inspired much?!
We surely are.
Happy selling with impact this awesome busy weekend to all brands with impact.
x
Virtue Team
Support Causes from sales with store and checkout donations. Virtue is an easy to set up fundraising app for eCommerce brands built on Shopify, WooCommerce and Magento. Choose from over 40,000 Causes!
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