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Virtue partners with PayPal Giving Fund Canada

Updated: Oct 14


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If you run a Shopify store in Canada and care about giving back, this is the collaboration you’ve been waiting for. Virtue Shopify App is officially partnering with PayPal Giving Fund Canada—and it’s unlocking a new era of impactful, simple donations for merchants and customers alike.


Here’s why this is exciting—and how it changes the game for purpose-driven ecommerce.


🌍 Access to 11,000+ vetted Canadian Charities


This collaboration gives Shopify merchants using Virtue access to over 11,000 vetted Canadian charities. Whether you're passionate about climate action, mental health, animal welfare, or gender equality, there’s now a simple way to support the causes that matter most to your brand and your customers—right from your store.

No paperwork. No admin. Just real, local impact.


🔁 Donations Handled Automatically


Thanks to PayPal Giving Fund Canada, all donations made through Virtue are now paid to charities automatically every month. That means:

  • No manual bank transfers

  • No chasing receipts

  • No compliance headaches

You set your giving preferences, and Virtue + PayPal Giving Fund Canada handles the rest.


✅ Receipts & Compliance Sorted

PayPal Giving Fund Canada takes care of issuing tax receipts and ensuring all donations go to eligible, CRA-registered charities. For businesses, this means we help with some of the compliance requirements, so you can focus on running your business.


💸 Low Fees, More Impact


Unlike the high fees charged by typical payment processors or donation platforms, there is a processing fee of just 1.6% + $0.30 on monthly business donations. That means:

  • More money goes to the cause

  • Less money is lost in overhead

  • Your store has a greater impact

Plus, Virtue doesn’t take a cut of donations—ever.


🛍️ Giving That Fits Any Shopify Store


Virtue is built specifically for Shopify, and teaming up takes things up a level. Now you can enable giving in multiple ways:

  • Donate a portion of each sale on all or specific products

  • Let customers add a donation

  • Offer post-purchase donation confirmation

  • Add donation options via loyalty rewards, gift cards, and promo codes

  • Let customers round up their order to the nearest dollar


  • Share your impact with customers via Impact Widgets

Whether you’re a solo brand or a multi-store operation, you can match your store’s impact goals with the perfect giving campaign for your store. 


🧩 How to Get Started


1. Install the Virtue App on your Shopify store

2. Connect your Canadian PayPal Business account 

3. Choose your causes (or browse 11,000+ Canadian charities) 

4. Go live—Virtue and PayPal Giving Fund Canada handle the rest


FAQs


1. Can I use Virtue Shopify Charity Donations App in Canada?


Virtue Charity Donations App is one of the top-rated Shopify charity donation apps in Canada. It lets Shopify merchants give back by donating a portion of sales or allowing customers to donate to PayPal Giving Fund Canada, who distribute donations to registered Canadian charities according to their policies.


2. How can I let customers donate to Canadian charities on my Shopify store?


You can enable customer donations by installing the Virtue Charity Donations App on Shopify. The app allows you to choose from thousands of Canadian charities to support, set up donation options like “round up at checkout” or “donate from every purchase,” and easily track impact within your Shopify dashboard.


3. Is the Virtue Charity Donations App free to use on Shopify?


Virtue offers a free trial with core features to help Shopify stores start giving back, as well as premium options for advanced customisation, automated reporting, and co-branded impact campaigns.


5. Why should I add charity donations to my Shopify store?


Adding charity donations increases customer engagement, loyalty, and trust. It allows your eCommerce brand to align with meaningful causes, build stronger emotional connections with shoppers, and stand out during key retail moments like Black Friday or Giving Tuesday.


6. How does Virtue integrate with my Shopify store?


Virtue integrates seamlessly with Shopify—no coding required. You can activate donation campaigns in minutes, choose which charities to support, and display giving impact on product pages, carts, and checkout.


7. Can I match customer donations or set a percentage of sales to donate?


Yes. Virtue allows flexible giving options, including merchant-funded donations (percentage of sales), customer-funded donations (add-on or round-up), and donation matching to double the impact.


8. Do customers see which charity their donation supports?


Yes. Virtue makes donation transparency simple—customers can view the charity name, cause category, and confirmation of their contribution during checkout or in post-purchase communications.


🧠 Final Thoughts


This collaboration brings two worlds together:

  • The reach and reliability of PayPal Giving Fund Canada

  • The Shopify-native experience of Virtue

For Shopify merchants who want to make giving back simple, scalable, and authentic, it’s a game-changer.



Ready to turn every sale into a force for good?






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