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Virtue partners with PayPal Giving Fund Canada

Updated: Aug 13


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If you run a Shopify store in Canada and care about giving back, this is the partnership you’ve been waiting for. Virtue Shopify App has officially partnered with PayPal Giving Fund Canada (PPGF Canada)—and it’s unlocking a new era of impactful, frictionless donations for merchants and customers alike.

Here’s why this partnership is exciting—and how it changes the game for purpose-driven ecommerce.


🌍 Access to 10,000+ vetted Canadian Charities

This partnership gives Shopify merchants using Virtue access to over 10,000 vetted Canadian nonprofits. Whether you're passionate about climate action, mental health, animal welfare, or gender equality, there’s now a seamless way to support the causes that matter most to your brand and your customers—right from your store.

No paperwork. No admin. Just real, local impact.


🔁 Donations Handled Automatically

Thanks to PayPal Giving Fund Canada, all donations made through Virtue are now processed automatically every month—typically on the 20th. That means:

  • No manual bank transfers

  • No chasing receipts

  • No compliance headaches

You set your giving preferences, and Virtue + PPGF Canada handle the rest.


✅ Receipts & Compliance Sorted

PPGF Canada takes care of issuing tax receipts to business donors, ensuring all donations go to legitimate, CRA-registered charities. For businesses, this means 100% compliance without lifting a finger.


💸 Low Fees, More Impact

Unlike typical payment processors or donation platforms, PPGF Canada charges just 1.6% + $0.30 on monthly business donations. That means:

  • More money goes to the cause

  • Less money is lost in overhead

  • Your store gets more credit for doing good

Plus, Virtue doesn’t take a cut of donations to PPGF Charities—ever.


🛍️ Giving That Fits Any Shopify Store

Virtue is built specifically for Shopify, and this partnership takes things up a level. Now you can enable giving in multiple ways:

  • Donate a portion of each sale on all of specific products

  • Let customers add a donations

  • Offer post-purchase donation confirmation

  • Add donation options via loyalty rewards, gift cards, and promo codes

  • Let customers round up their order to the nearest dollar

  • Share your impact with customers via Impact Widgets

Whether you’re a solo brand or a multi-store operation, you can match your store’s impact goals with the perfect giving campaign for your store. 


🧩 How to Get Started

1. Install the Virtue App on your Shopify store 2. Connect your Canadian PayPal Business account 3. Choose your causes (or browse 10,000+ Canadian charities) 4. Go live—Virtue and PPGF Canada handle the rest


🧠 Final Thoughts

This partnership brings the best of two worlds together:

  • The reach and reliability of PayPal Giving Fund Canada

  • The Shopify-native experience of Virtue

For Shopify merchants who want to make giving back simple, scalable, and authentic, it’s a game-changer.


Next, Virtue are working with PayPal Giving Fund to expand into USA and offer compliant fundraising to 1,000s of US Charities for merchants and their customers. Watch this space for further announcements!


Ready to turn every sale into a force for good?






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