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Black Friday Alternatives for eCommerce Brands - Stand Out by Giving Back
Conscious consumers are the largest customer segment in eCommerce, and they are less focused on price and more focused on purpose

Pledger
Sep 26, 202510 min read


Green Friday: The Sustainable Alternative to Black Friday
Green Friday is a sustainable, ethical alternative to Black Friday for e-commerce and retail brands.

Pledger
Sep 23, 20255 min read


Blue Friday: A Fresh Black Alternative for Ocean-Minded Brands 🌊
Blue Friday as an ethical, ocean-loving alternative to traditional Black Friday Strategies — a campaign that puts ocean health, marine conservation, and sustainable practices front and center during the BFCM season.

Pledger
Sep 23, 20255 min read


Give Back Friday: The Black Friday Alternative
Give Back Friday is an alternative to Black Friday focused on donating instead of/as well as discounting.

Pledger
Sep 22, 20256 min read


Brands sharing a bold message this Black Friday🤍
Virtue is working with thousands of brands this Black Friday, We wanted to highlight a few of the best to show you how your brand can maxim

Pledger
Sep 21, 20255 min read


Top Breast Cancer Charities to Support This Breast Cancer Awareness Month (Oct)đź©·
October marks Breast Cancer Awareness Month, a global opportunity to support individuals and communities affected by breast cancer. Supporting meaningful causes—whether research, patient care, or advocacy—makes a real difference.

Pledger
Aug 26, 20258 min read


Brands Supporting Breast Cancer Awareness Month
Looking for a way to support Breast Cancer Awareness Month? We've drawn up some great brands using Virtue to support Breast Cancer Awareness

Pledger
Aug 26, 20253 min read


Virtue partners with PayPal Giving Fund Canada
If you run a Shopify store in Canada and care about giving back, this is the collaboration you’ve been waiting for. Virtue Shopify App is officially partnering with PayPal Giving Fund Canada —and it’s unlocking a new era of impactful, simple donations for merchants and customers alike. Here’s why this is exciting—and how it changes the game for purpose-driven ecommerce. 🌍 Access to 11,000+ vetted Canadian Charities This collaboration gives Shopify merchants using Virtue acce

Pledger
Jul 31, 20253 min read


Smile.io X Virtue: brand love, retention, impact
Smile.io X Virtue: Turn Loyalty Points into Lasting Impact
Charlie McDonnell
Jul 31, 20253 min read


8 Best Customer Checkout Donation Shopify Apps in 2025
Donating at checkout is a great way to raise funds for a charity that you care about. Here are some of the best Shopify Apps for collections

Pledger
Jul 31, 20256 min read


9 Content Marketing Tools for eCommerce
9 great content marketing tools for eCommerce brands looking to connect with their audience

Pledger
Jun 17, 20254 min read


Culture Hustle x Art Aid
Using Virtue's Store giving option, Culture Hustle has donated 5% of all sales to Art Aid, which has raised over ÂŁ2,200 via the platform.

Pledger
Jun 17, 20252 min read
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