Virtue
Meet Virtue - formerly Pledger
Today we are changing our name from Pledger to Virtue. We are excited to continue the virtuous cycle powered by generosity and impact,...
top of page
Search
Pledger
- Jun 1, 2022
- 1 min
Happy Pride Month UK 🎉
Pride movement celebrates it's 50th anniversary this year. As well as being able to get our hands on the groovy Pride themed 50p coin,...
Pledger
- May 21, 2022
- 2 min
Upsell with donations - incentivise sales of products with impact
Incentivise sales with social impact and make even more difference for your causes. Use this feature as an alternative or in addition to...
Westen MacIntosh
- May 19, 2022
- 4 min
Authenticity and Virtue Signalling
Virtue Signalling is an attempt by a person or brand to show good character by supporting a cause.
Westen MacIntosh
- May 9, 2022
- 2 min
Customer Loyalty: Donations Or Discounts?
Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom
Westen MacIntosh
- May 7, 2022
- 2 min
Cause Marketing With Social Impact
Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good
Westen MacIntosh
- Mar 30, 2022
- 3 min
Kitchen Provisions - Impact, Steel, and Sex Appeal?
Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions
Westen MacIntosh
- Mar 27, 2022
- 3 min
Overtone Brewing - Supporting Ukraine With Craft Beer
When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A
Sargam Marwah
- Mar 23, 2022
- 4 min
How To Pick the Right Cause for Your eCommerce Store?
With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?
Sargam Marwah
- Mar 14, 2022
- 4 min
The Humanitarian Crisis In Ukraine
Wars and international conflicts leave a trail of mass destruction. Many charities are doing what they can to support those in need
Sargam Marwah
- Mar 8, 2022
- 3 min
Beating The Stigma With Action Mental Health
1 in 6 people aged 16+ had a symptom of mental illness such as anxiety or depression, in the week prior to the study. Moreover, 4.4% of the
Sargam Marwah
- Feb 18, 2022
- 4 min
7 Reasons Your Business Should Plant Trees (And How JUST ONE Tree Can Help)
From carbon emission offsetting to giving back to local Indigenous communities. Your business should start planting today!
Westen MacIntosh
- Feb 12, 2022
- 4 min
Plastic Offsetting With Seven Clean Seas
Over the past few years, the online retail industry has been making strides to reduce its environmental impact. While the primary focus to d
Westen MacIntosh
- Feb 10, 2022
- 5 min
Riz and Mica Make... Beautiful Furniture
Riz and Mica are the dynamic duo creating beautiful and sustainable furniture in their London-based shop. With lots of passion and expertise
Westen MacIntosh
- Dec 20, 2021
- 3 min
FLOWERFIX - Helping The Planet And Making You Smile
There are a number of retailers on Pledger working across all facets of doing good.
Pledger
- Dec 9, 2021
- 2 min
Building A Dynamic Social Impact Ecosystem In Under A Year - 2021 In Review
Pledger is now an active community of 100+ generous retailers and 30+ amazing cause partners
Westen MacIntosh
- Nov 25, 2021
- 2 min
BaileysBespoke - Big Impact on People, Small Impact on the Environment
The Idea for Bailey's Bespoke started over a few pints, and the vision was to oversee the crafting of every item that departs our workshop
Westen MacIntosh
- Nov 20, 2021
- 2 min
Empowering Women with Pink Clouding
Pink Clouding is the ultimate clothing brand designed to empower women to express their rebellious side with playful, affordable, and...
Westen MacIntosh
- Nov 17, 2021
- 2 min
70% of Millennial Consumers Like Giving to Causes at Checkout
The majority of customers reported enjoying it when a retailer asks them to donate to charity at checkout. Should you be asking your...
Mariya Kupriyenko
- Nov 9, 2021
- 4 min
8 Strategies to Grow eCommerce Sales this Christmas
The Christmas season is one of the busiest times for eCommerce. Gifts to loved ones and charity donations make a great match
bottom of page