Awareness Days & Retail Events Calendar 2026
- Virtue
- 1 day ago
- 11 min read
A 2026 Awareness Days Calendar lists key global and national awareness days, weeks, and months across the year that individuals, brands, and retailers can observe, promote, or support through education, fundraising, or cause marketing. The calendar is organised month by month, with entries ranging from long-running awareness months to single-day observances that highlight health, social, environmental, and cultural causes.
🗓️ What We Cover
January: National Slavery & Human Trafficking Prevention Month; National Blood Donor Month — focus on human rights and lifesaving blood donations.
February: World Cancer Day; Valentine’s Day as a fundraising opportunity for related causes.
March: International Women’s Day; World Wildlife Day; Earth Hour — spanning social justice and environmental action.
April: Stress Awareness Month; Earth Day; Autism Awareness Day.
May–June: Stroke Awareness Month; World Bee Day; Pride Month.
July–August: Plastic Free July; International Cat Day; International Day of the World’s Indigenous Peoples.
September–October: International Day of Charity; Recycle Week; Breast Cancer Awareness Month; World Mental Health Day.
November: Movember; 16 Days of Activism against Gender-Based Violence; Black Friday / Cyber Monday with social impact focus.
December: World AIDS Day; Human Rights Day; Christmas Season philanthropy opportunities.
💡 The calendar is especially useful for eCommerce brands and retailers to plan cause-related campaigns, donations, and awareness promotions throughout the year.
Awareness Days Calendar 2026
01 to 31 January
11 January
20 January
19–26 January
01 February to 01 March
Black History Month (US)
04 February
Every February 4th, World Cancer Day unites the world against a common enemy: a disease that claims nearly 10 million lives annually. From research breakthroughs to early detection and accessible treatment, this day champions every step in the fight. Let's raise awareness, support those affected, and strive for a future where cancer no longer stands in our way.
13 February
Galentines Day
Celebration of friendship, especially female friendships 💖
14 February
Valentine's Day, beyond chocolates and roses. While traditionally a religious holiday, it's now synonymous with love in its many forms. Charities utilize this love-themed day to raise awareness and funds for vital causes, from safe sex education to providing love to those in need including orphaned children and abandoned pets.
17 February
17 February
Lunar New Year or Chinese New Year
20 February
3 March
Celebrated on March 3rd, World Wildlife Day highlights the plight of our planet's diverse animal and plant life. A staggering 1 million species face extinction, fueled by habitat loss, poaching, and climate change. This day calls for global action to conserve Earth's irreplaceable wildlife, from majestic forests to tiny insects. Together, we can protect biodiversity for future generations.
8 March
International Women's Day unites the world on March 8th to address critical issues like gender pay inequality (averaging 23% globally) and the 1 in 3 women who experience violence in their lifetime. This day is a call to break down barriers and build a more equitable future for all women.
15 March
Mother's Day (UK)
This day honours mothers' immeasurable contributions. Yet, 1 in 5 mothers globally experiences mental health challenges due to societal pressures, isolation, and demanding roles and half of all working mothers globally lack access to paid parental leave. This day reminds us to not just celebrate, but also support mothers through compassion, resources, and access to help. Let's show them they're not alone.
20 March
World Happiness Day isn't just about smiles and sunshine. It's a global call to action to prioritize well-being, positive mental health, and acts of kindness. Studies show happier individuals contribute more to communities, boosting global progress. Let's choose happiness, one mindful moment and one supportive gesture at a time.
22 March
Every March 22nd, World Water Day calls attention to a growing crisis: freshwater depletion due to pollution and industry. Millions face water poverty, lacking access to this vital resource. This day isn't just about awareness; it's a catalyst for action. Support initiatives promoting sustainable water usage and empowering communities struggling with water scarcity.
28 March
On the last Saturday of March, Earth Hour unites the world in a simple yet powerful act: switching off non-essential lights for one hour. Beyond a symbolic blackout, it sparks critical conversations about climate change, our energy footprint, and the urgent need for environmental action. Let's harness this collective commitment to sustainability, shining a light on the future we can build together.
Check out some other causes to donate to
April 1 - May 1
This April, paws and consider National Pet Month (I'm sorry but I had to). Pets fill our lives with joy and laughter, but remember, they’re a lifelong commitment. Nearly 70 million pets in the US alone are homeless or in shelters each year. This April, National Pet Month reminds us that owning a pet is a lifelong commitment that can also reduce stress, improve heart health, and even combat loneliness!
05 April
Easter
11 April
World Parkinson's Day
Shining a light on a disease that impacts 10 million people globally. More than just tremors, Parkinson's disrupts lives, families, and communities. This month, join the fight: educate yourself, offer support, and advocate for research and advancements. Together, we can illuminate hope and empower those living with Parkinson's.
22 April
Born in the '70s, Earth Day remains a global rallying cry for environmental action. Businesses can step up their sustainability, individuals can advocate for green policies, and charities thrive on Earth Day support. Let's not just celebrate one day, but act all year for a healthier planet.
1 - 31 May
Stroke Awareness Month (Make May Purple)
May marks Stroke Awareness Month, a moment to join the fight against this critical illness. One in four adults globally will have a stroke in their lifetime, making it the second leading cause of death. By sharing resources, offering support to survivors and families, and adopting healthy lifestyle choices, we can empower individuals to take control and raise awareness of this often preventable disease.
12 - 18 May (UK Dates)
Mental Health Awareness Week sparks a global conversation. It's time to check in – with friends, family, colleagues, and most importantly, yourself. Businesses can cultivate supportive workplaces, while individuals can fuel change through donations to incredible mental health charities. Let's step up, check in, and build a world where everyone thrives, with open hearts and open minds.
20 May
World Bee Day shines a light on the silent heroes of our planet. Bees and other pollinators, champions of biodiversity and food production, face growing threats. This day, inspired by beekeeping pioneer Anton Janša, calls for action. Plant pollinator-friendly gardens, support sustainable agriculture, and raise awareness.
1-30 June
Every June, rainbow flags unfurl as Pride explodes: a global celebration of LGBTQ+ voices, resilience, and joy. Born from the Stonewall riots, it's a month to honour history, challenge discrimination, and embrace the vibrant spectrum of human identity. Join the wave of colour, amplify LGBTQ+ voices, and build a world where every rainbow thrives.
5 June
World Environment Day is a global catalyst for environmental action. This UN initiative empowers individuals, communities, and governments to embrace sustainable practices and protect our planet. Let's harness this collective energy to build a greener future, one eco-conscious step at a time.
8 June
World Ocean Day reveals a harsh reality: overfishing, plastic plagues and rising temperatures cast shadows on our precious oceans. But this day is not just about lamenting; it's a rallying cry for action. Join the global wave of ocean defenders, champion sustainable choices, and advocate for policies that safeguard the waves of life.
21 June
Father's Day (UK)
Honour, remember & celebrate dads.6
22 June
Once giants adorning 14% of Earth's land, our rainforests dwindle to a fragile 6%, ravaged by industry and farms. These biodiversity havens, shielding countless species and absorbing tons of carbon, face a silent crisis. This World Rainforest Day, let's act. Businesses, support conservation initiatives. Individuals, raise awareness and advocate for responsible practices.
1-31 July
Plastic Free July tackles a global dilemma: plastic pollution. Each July, millions in 150+ countries rise up, pledging a month free from single-use plastics. This year, be the change: swap convenience for sustainability, advocate for responsible policies and build a future where plastic doesn't define our planet. Every action counts.
26 July - 10 August
National Marine Week shines a light on the hidden challenges our waters face. Pollution, overfishing, and habitat loss threaten marine life. On this fortnight, join the tidal wave of action. Support dedicated charities, embrace water-saving habits, and choose sustainable products. Each conscious choice becomes a wave of protection for the future of our precious waterways.
Check out some other causes to donate to
3 - 9 August
International Assistance Dog Week honours the extraordinary bond between K9 heroes and those they empower. From guiding the blind to calming anxiety, these dogs are pillars of support. Celebrate their impact, and support some great organisations.
8 August
International Cat Day sheds light on millions facing challenges. 1 in 3 cats in the US alone are homeless or in shelters. This day, be their champion: embrace responsible adoption, support shelters, and advocate for mindful cat ownership. Every purr deserves a loving home, every hiss a chance at a happy life.
9 August
Beyond ancient wisdom and intricate beadwork, International Day of the World's Indigenous Peoples shines a light on the struggles of millions. Millions of indigenous peoples, stewards of our planet's biodiversity, face threats to their lands, traditions, and very existence. This International Day, stand with them: amplify their voices, champion their rights, and support initiatives fostering cultural resilience. Every step toward equity paves the way for a more inclusive future.
26 August
August - Septemebr
Back-to-school season
Promotions on stationery, electronics, sportswear and school gear.
04 September
10 September
20 September
21 September
October 1 - October 31 (UK Dates)
Beyond celebration, Black History Month ignites curiosity and reflection. Dive into the triumphs and struggles woven throughout the Black experience, from ancient empires to modern movements. Explore stories of resilience, creativity, and innovation, challenging misconceptions and amplifying silenced voices. Every chapter deserves recognition, every voice a listening ear.
October 1 - October 31
Breast Cancer Awareness Month shines a light on a global challenge. Over 2.2 million new cases in 2020 alone make it the most common cancer, claiming nearly 685,000 lives. This month, join the fight: educate yourself, advocate for research, and empower women through early detection and support.
10 October
World Mental Health Day amplifies the conversation. Since 1992, this global initiative tackles the stigma surrounding mental illness, one year, one theme at a time. From depression to schizophrenia, each focus point shines a light on the challenges millions face.
10 October
World Homeless Day sheds light on a global challenge. Over 100 million souls lack shelter, 1.6 billion face inadequate housing. This day, champion their needs: raise awareness, advocate for solutions, and support initiatives building pathways to home.
11 October
Beyond dolls and dreams, International Day of the Girl champions the real challenges and potential of millions. From education gaps to gender-based violence, girls face unique hurdles. This day, raise your voice: advocate for their rights, amplify their voices, and support initiatives fueling their empowerment.
16 October
World Food Day illuminates the diverse faces of food insecurity. 828 million people suffer from hunger, a stark reminder of the work ahead. This day, ignite change: champion sustainable practices, empower local food systems, and celebrate resilience in the face of scarcity.
17 October
685 million lives, 8.5% of the planet, face unimaginable hardship. Fueled by a historic outcry in 1987, we know poverty wears many masks: lacking food, water, or hope. This October 17th, ignite action: advocate for access, empower communities, and amplify stories of resilience.
31 October
01-30 Nov
Movember ignites a global movement for men's health. From prostate and testicular cancer to mental well-being, it tackles hidden struggles with laughter, courage, and community. Grow a mo, raise awareness, and champion initiatives that empower men to prioritize their health.
27 Nov (Black Friday) - 30 Nov (Cyber Monday)
While bargains still beckon, more brands are stepping beyond discounted prices. This year, the focus shifts: from "pile on the savings" to "give back for good." Businesses embrace social responsibility, donating a portion of sales to worthy causes, fostering goodwill while encouraging mindful consumption.
Look up Green Friday, Blue Friday, Give Back Friday - Black Friday Alternatives with examples from eCommerce brands.
December 1 - December 31 (25th Decembers - Christmas Day)
Christmas whispers a call to give back. With colder days upon us, the need for kindness grows – children, adults, animals, all face winter's bite. This season, embrace the spirit of giving: volunteer at a soup kitchen, donate warm clothing, offer shelter to strays.
3 December
Giving Tuesday
After BFCM comes a welcome giving season with Giving Tuesday kicking of the generous month of December.
# GivingTuesday
26 December
Boxing Day Sales
Check out some other causes to donate to
FAQs – Awareness Days Calendar 2026
What is the Awareness Days Calendar 2026?
The Awareness Days Calendar 2025 is a month-by-month list of key global and national awareness days, weeks, and months that highlight social, environmental, health, and cultural causes.
Who is the Awareness Days Calendar for?
It is designed for brands, retailers, nonprofits, marketers, and individuals who want to plan campaigns, content, or fundraising activities around awareness moments throughout the year.
Why do awareness days matter for businesses?
Awareness days help businesses align marketing with social impact, build trust with customers, and support causes that reflect their values while staying relevant to current conversations.
How can e-commerce brands use awareness days?
Ecommerce brands can use awareness days to run cause-led campaigns, donate a percentage of sales, partner with charities, or educate customers through content and storytelling.
Are awareness days global or regional?
The calendar includes both globally recognised awareness days and region-specific observances, allowing brands to choose what is most relevant to their audience.
Do brands need to participate in every awareness day?
No. Brands should focus on awareness days that align authentically with their mission, products, and customer values rather than trying to participate in all of them.
Can awareness days be used alongside major retail events?
Yes. Awareness days can be combined with retail events like Black Friday or Cyber Monday to create impact-driven promotions during high-traffic shopping periods.
What is the benefit of planning awareness days in advance?
Planning ahead allows brands to align partners, messaging, and impact initiatives, ensuring campaigns are meaningful rather than reactive.
How does Virtue support awareness-day campaigns?
Virtue helps brands turn awareness days into action by enabling donations, tracking impact, and integrating cause support directly into the shopping experience.
Support Causes from sales with store and checkout donations. Virtue is an easy to set up fundraising charity donations app for eCommerce brands built on Shopify, WooCommerce and Magento.
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