Spread the❤️this Valentine's Day by supporting causes with impact
Updated: Apr 7
Beyond selling gifts and flowers this Valentine's Day. More and more stores are giving back as a way to share the love.
Valentine's Day for eCommerce Brands
In the eCommerce world, Valentine's Day is great for brands that sell traditional favourites - flowers, candy, cards, jewellery, etc. With special promotions and discounts, it's an easy way to reengage your customers.
Most online stores do not sell the items traditionally associated with Valentine's Day, but there is still a great opportunity to take part and share the Love.
Supporting a Causes this Valentine's Day
Supporting a charity is a great way for a business to take part.
Awareness Days are an excellent time to stand by a topical initiative. By supporting a charity that aligns with a company's values (or the values of its customers), brands can seek to reengage dormant customers, and improve its brand image, all while making a positive impact on the world.
Causes to Support on Valentine's Day
Whether it be promoting safe sex, or helping to find a loving home for an abandoned pet, there are many love-based causes that one can support this Valentine's Day.
A few of the more popular categories include:
Animal Rescue
Humanitarian Aid
Sexual Health Initiatives
Orphan Support
Below are a few causes that you can start supporting this year.
Love Underdogs
What started after a visit to a dog shelter in Romania, ultimately turned into the animal rescue and rehoming charity - Love Underdogs. With the help of caring people in the UK and Romania, Love Underdogs has been helping the Victory shelter in Brasov, Romania rehome over 700 dogs each year.
Terrence Higgins Trust
Named after one of the UK's first victims of AIDs. The Terrence Higgins Trust was founded in 1982 with the goal of saving lives and helping to reduce the stigma and discrimination associated with HIV and AIDs.
The Terrence Higgins Trust provides a wide range of services, including information, support, testing, counselling, advocacy, and campaigning.
Operation Orphan
Operation Orphan is working to support vulnerable children both in the UK and abroad. Whether a child's parental structure has been significantly weakened or is no longer in place. Their goal is to ensure that children are kept Safe, Warm, Healthy, and Learning.
Choose Love
Working to provide essential aid to refugees across the world, Choose Love is an organisation built to provide practical and emotional support to refugees and displaced people through aid, education, and community-building programmes.
Learn a little more about how our friends at Lemonade Dolls are supporting Choose Love here.
Big Love
Another charity with an origin story in Romania. Big Love began working in 2019 with the primary focus of providing support (and love) to families and children severely impacted by poverty and hardship.
Over the years their impact has evolved including services in Moldova, Ukraine, and the UK.
Virtue Shopify App makes it easy for brands on Shopify to lunch a giving campaign and choose from 1000s of UK Charities and Causes, in minutes. Keen to try it? Have questions? Reach out to support@virtueimpact.com
Free Guide: How to Run a Giving Campaign
How to choose a cause
How to pick a giving style
Launch Checklist
Cause Calendar