Love takes many shapes and sizes! Valentine's Day has shifted from being a dedicated day for romantic couples to becoming a celebration on friendships (heard of galentine's?), family and an opportunity to love on humanity at large.
Valentine's Day in eCommerce
In the eCommerce world, Valentine's Day has been a hit for brands selling traditional favorites - flowers, candy, cards, jewelry, etc.
However, as this day takes on a broader definition and shifts towards being a celebration of LOVE at large - more people are looking for creative and meaningful gifts.
And what says 'love' louder than generosity?!
Supporting Causes this Valentine's Day
Supporting a charity is a great way to share your message and give back. By supporting a charity that aligns with a company's values (or the values of its customers), brands can effectively re-engage dormant customers, share their brand values, all while making a meaningful impact on the world.
Causes to Support on Valentine's Day
Whether it be promoting safe sex, loving on humans who need it the most, or helping to find a loving home for an abandoned pet, there are many love-based causes that one can support this Valentine's Day.
A few of the more popular categories include:
Sexual Health Initiatives
Below are a few causes that you can start supporting this Valentine's Day.
Meals for Kids
Donating food is one of the most impactful ways to change a life. Tackling both hunger and malnutrition. Providing a healthy meal to a child in need also helps to improve their physical and cognitive development. Providing meals to children in need empowers children to lead healthier, more promising lives, ensuring a brighter future for all.
Working to provide essential aid to refugees across the world, Choose Love is an organisation built to provide practical and emotional support to refugees and displaced people through aid, education, and community-building programmes.
Learn a little more about how our friends at Lemonade Dolls are supporting Choose Love here.
Another charity with an origin story in Romania. Big Love began working in 2019 with the primary focus of providing support (and love) to families and children severely impacted by poverty and hardship.
Over the years their impact has evolved including services in Moldova, Ukraine, and the UK.
Working together against domestic abuse until women and children are safe.
Putting life-saving information about pregnancy and childbirth into the hands of women in Amhara and Ethiopia
Terrence Higgins Trust
Named after one of the UK's first victims of AIDs. The Terrence Higgins Trust was founded in 1982 with the goal of saving lives and helping to reduce the stigma and discrimination associated with HIV and AIDs.
The Terrence Higgins Trust provides a wide range of services, including information, support, testing, counselling, advocacy, and campaigning.
Operation Orphan is working to support vulnerable children both in the UK and abroad. Whether a child's parental structure has been significantly weakened or is no longer in place. Their goal is to ensure that children are kept Safe, Warm, Healthy, and Learning.
What started after a visit to a dog shelter in Romania, ultimately turned into the animal rescue and rehoming charity - Love Underdogs. With the help of caring people in the UK and Romania, Love Underdogs has been helping the Victory shelter in Brasov, Romania rehome over 700 dogs each year.
Virtue's eCommerce integrations make it easy for brands to give back. Whether you are on Shopify, WooCommerce, Magento, or Adobe. Check out our integrations now.