✨PLEDGER IS NOW VIRTUE. HEAR MORE.
INSTANT
SOCIAL IMPACT
ON YOUR STORE
Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue to make a difference!
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Working with change-makers just like you
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Featured Cause Parner
Social impact & sustainability from product sales
Select partner social and environmental Causes
Showcase your store's impact to shoppers
Empower customers to give after purchase
Easy way to incorporate Shopify charity donations. Integrate Virtue App, formerly Pledger, via the Shopify App Store in minutes. All your giving goes directly to your Cause and Charity. Empower shoppers to make a difference.
A simple way for shoppers and brands to build a meaningful connection make a difference together
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Flagship features
customisable in Shopify 2.0 theme editor
Upsell with donations, enable shoppers to give after purchase, donate from product sales. Showcase your impact with Virtue impact features. Your Virtue features are customisable to suit your brand and site design. Compatible with Shopify 2.0
Shoppers choose where giving from their order goes
Make even more impact for your causes. Use this feature as an alternative to or in addition to discounting
Give a fixed amount or a %ge from products/orders
Integrations - Shopify App Store & Custom
Integrate in minutes via Shopify App Store or get in-touch about custom integration if your store is built on a different platform. Virtue is the simplest way to kick start your Shopify to make a meaningful impact from sales and to kick off charity fundraising.
Custom integration enables the same access to partner causes, Virtue features & analytics customised for your eCommerce platform. Plus a dedicated team to support your integration start to end.
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We are stoked to be partnered with so many incredible LBGTQ+ causes and can't wait to see all the great ways our merchants show love + support for Pride this June. Check out awesome causes this Pride month here.
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Donate to UK Charities & Causes from sales
A simple yet powerful platform
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Great app and works smoothly with our store. We had a few questions on the go and the team is soo helpful and responsive! And the whole idea about selecting different charity causes is just great our customers also love it!
JANE GUN ACTIVEWEAR
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Such a great initiative to add to our online store. Very easy set up and help if you need it.
I like how customers get to interact with your chosen charities and decide who to donate to. Highly recommended.
LONDON LIDO
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So easy to set up and get donations collected instantly.
A really great collection of charities too.
Plus a great team - thank you...!
INDIE.
Establish a deeper emotional connection with your eCommerce customers
Consumers are 4-6 times more likely to purchase from and champion brands affiliated with positive causes.
Forbes 2020
Our values
Collaboration
Transparency
Impact
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We are excited about helping every store introduce giving into their business and be a part of making this Earth an awesome place with Virtue.