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Instant social impact on your store

Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue to make a difference!​

Working with change makers like you

Sustainable Businesses on Shopify
Virtue Shopify App - sustainability and socail impact, donate to charities from Shopify sales
Highly Rated Shopify Fundraising App

The 3 steps to giving with Virtue

Pick a charity option

Select your causes

Choose from over 40,000 causes. Select causes that best align with your brand values. Add your own cause partners.

Virtue Charity Fundraising
ecommerce charity giving

Choose how you give

Give as a store, empower shoppers to make a difference with checkout donations, roundups and more. Use donations to incentivize sales with impact.

Virtue Charity

Start selling with impact

Virtue Charity Donations

Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue to make a difference.  

Virtue Features

Let customers instantly feel the positive impact of their purchase

How it works
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Select 1- 3 causes to support. You can choose from our featured causes, or find your perfect match from over 40,000 registered UK and international organisations.

Virtue Shopify App - over 20,000 causes to choose from, support UK Charities from sales,
Virtue Shopify App - find it in Shopify App Store

Give from product sales

Give a fixed amount or a percentage of product sale to your causes. Merchants can donate from all or specific products and attribute different causes to collections. Use Upsell feature to donate when shoppers reach a spendin threshold

Customer donations

Empower customers to make a difference by adding a checkout donation, roundup or setup donation matching. Seamlessly add customer donations to your cart, cart drawer, product pages, checkout (Shopify+) or post purchase. More about checkout donations. 

Customer Donations for charity
Make an impact from eCommerce sales - Virtue Shopify App - find Virtue in Shopify App Store

Track and share your impact

Track your impact in the analytics dashboard, and share it with your customers using impact tracking widgets. They automatically calculate your impact in real time so you can instantly celebrate giving milestones with your customers.

+ add Virtue to your loyalty program 

Over 20,000 causes to choose from

Give to Crisis, CALM, WWF, Breastcancer Now and many more incredible causes from product sales
Donate to Movember


Go live minutes. Virtue seamlessly integrates with an eco-system of popular eCommerce products.


What our customers say

Dr Sams Shopify
5 Star Shopify Revier

The support from the Virtue team has been fantastic... Virtue has provided us with a solution for both customer and business donations, not all apps do both! The App was easily installed, we were up and running within a few days - great onboarding support and no need for a developer!

One Water Shopify
Great Shopify Reviews

Looks professional and is customisable, which helps to create a memorable shopping journey for the customer


The setup was easy and the team are lovely - I highly recommend.

AYM Studio SHopify
Shopify app reviews

We used this app for our Green Friday campaign. The team at Virtue were super helpful. It was great to have their support in making sure the app performed how we wanted it to and the whole campaign ran smoothly as a result. It really felt like we were a team working together on this. Thank you Virtue!

As seen in

Startups Magazine X Virtue Shopify App
Fashion United X Virtue Shopify App
Ctech X Virtue Shopify App

Want to start selling with impact?

Great! Getting started with the Virtue  is quick and easy. If you have a shopify store, all you need to do is click the button below to head straight to the Shopify App store to install!

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