The 3 steps to giving with Virtue


Select your causes
Choose from over 20,000 causes. Select causes that best align with your brand and shoppers’ values


Choose how you give
Give as a store, empower shoppers to make a difference, upsell with impact

Start selling with impact

Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue
Virtue Features
Let customers instantly feel the positive impact of their purchase
Causes
Select 1- 3 causes to support. You can choose from our featured causes, or find your perfect match from over 20,000 registered UK organisations.


Choose how you give
There are 3 ways to give with Virtue. You can give as a Store, empower your Customers to give directly to your causes with checkout donations, or make even more impact for your causes with Upsell Giving.
Track and share your impact
Track your impact in the analytics dashboard, and share it with your customers using impact tracking widgets. They automatically calculate your impact in real time so you can instantly celebrate giving milestones with your customers.

+ add Virtue to your loyalty program
What our customers say


Great app and works smoothly with our store.
We had a few questions on the go and the team is soo helpful and responsive! And the whole idea about selecting different charity causes is just great our customers also love it!
Jane Gun Activewear


Such a great initiative to add to our online store. Very easy set up and help if you need it.
I like how customers get to interact with your chosen charities and decide who to donate to. Highly recommended.
London Lido


So easy to set up and get donations collected instantly.
A really great collection of charities too.
Plus a great team thank you...!
indie.
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