Picking the right plan for your store

Valid for stores that signed up after April 2022, if you signed up earlier please email support@virtueimpact.com with any questions

Activate a plan before going live with Virtue in your store. 









Please note - we are partnered with PayPal Giving Fund to ensure your donations go straight to your causes each month. Payouts to each cause have an additional fee of 1.4% + 20p from the total monthly giving amount.


Starter - awesome for emerging brands and stores expecting under 150 orders with donation. Pay only 0.2GBP on orders with store and/or customer donations. Your first 20 orders are completely free of charge on our end and you can go ahead and start sharing your giving story with shoppers right away. While we do our best to answer any questions as quickly as we can via chat & email, priority support is not included in this plan. This means that when we are particularly busy, it may take more than a few hours to get a reply. 

Growth - perfect if you expect more than 150 orders with a donation. Pay one fixed fee - use all of Virtue assets, promote your cause partnership & impact to customers, generate as many orders with donation as you want for one fixed fee. This plan is also great if you need priority support over chat and email (between 9-5pm Mon-Fri), which is particularly handy if you are building an experience for a client or need to go live asap. Your first 2 weeks of using Virtue are free of charge. 

Custom - want to make tweaks to look and feel of Virtue widgets? Get all the benefits of Growth Plan and more. We will help you change fonts, colours and images in Virtue widgets as well as set you up with a dedicated Accounts Manager to support and help you build your giving experience. 

Get assets to tell your giving story (NEW) - for a limited time, when you sign up with Virtue we will email you images and copy that you can use for your website, email out, social media and blog. Your causes will already be tagged! This option is only available for select Causes so if you want to double check if your cause is eligible - please email support@virtueimpact.com


Canceling or changing your subscription - email support@virtueimpact.com and we'll get this sorted asap. 


How to pick a plan post On-boarding?

Head to Billing screen via your Dashboard. 




Why am I redirected to Stripe billing?

Virtue uses Stripe  to receive Virtue fees from stores.  Once you are ready to add your payment details you will be redirected to  Stripe Customer Portal  to enter your payment details. 

While Virtue fees come out of Stripe, your donations are managed by the PayPal Giving Fund who make sure your charities automatically receive donations each month.

How does Virtue ensure my donations safely reach the charity?

From August 2022, your giving will be processed by the PayPal Giving Fund (PPGF). PPGF take 1.6% + 20p from your monthly donation.

What if my payment details change?

You can add, delete and change card details via Billing in the Dashboard at any time. 

Adding multiple cards

If you add more than one card, Stripe will attempt to take the payment from the first card you have added, it will have a 'Default' tag next to it. If the funds are insufficient, it will automatically move onto attempting to take out the amount from other added cards in consecutive order (top to bottom). 

Can I go live and pick a Plan later?

You can create and set up Virtue without picking a plan. However, having a plan is required before you can Go Live with Virtue. Going Live means Virtue widgets appear in your store, donations can start coming in and customers can interact with the widgets. 

Can't find answers in support documentation? We would love to help you get started with Virtue. Flick us an email to support@virtueimpact.com or use Chat (bottom right) to get hold of support.

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