Picking the right plan for your store
Activate a plan before going live with Virtue in your store.
Pay as you Give
Great for emerging brands expecting fewer than 76 order with giving p/m. Your store gets all of the essential features to run a giving campaign and give from product sales.
No time-bound commitment - 25p is only charged on orders with giving.
Customer Donation Add-on
Allows the store to enable shoppers to give to a great cause with their order. The fixed fee is charged on a monthly basis, plus 25p on orders with giving. If store and customer donations are in one order, only one 25p charge will be charged.
Impact Plus
Perfect for stores wanting more widget customisations and shopper engagement features.
Stores access Virtue features for a fixed monthly fee. Get 190 orders on this plan. Additional orders charged at 10p per/order.
Impact Unlimited
For stores expecting over 390 orders with giving, cause content customisations and support.
Get all of the benefits of the Plus plan as well as unlimited orders with giving, dedicated support and ability to modify cause content and how it appears in your shopper facing assets (subject to the Charity's approval). Choose how you pay your Charity.
Perfect for larger stores with high order volumes.
Tailored Subscriptions
We offer tailored subscription pricing for multi-store and high-volume merchants, as well as registered charities. R
Registered Charities/NGOs are eligible for a 50% discount on Impact Plus and Unlimited Plan's fixed fee.
Multi-store merchants pay a full fee on the first store, with a subscription discount applied to consecutive stores.
High volume merchants can benefit on per. order fee cap.
Contact support@virtueimpact.com to discuss.
How does the trial work?
Every Virtue plan starts with a free trial: 10 orders with giving or 14 days, whichever comes first. This lets you test the features and see how the widgets look in your store.
Your chosen plan starts once you reach 10 orders with giving. If you don't reach 10 orders, it starts 14 days after you activate Virtue. You can change your plan at any time, and we'll email you before your trial ends.
How am I billed?
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Signed up from March 2025: You're billed through Shopify. Virtue charges appear on your regular Shopify bill, and you manage your subscription through Shopify.
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Signed up before March 2025: You're billed through Stripe. See the Stripe billing section below
When does my subscription start? Is payment taken immediately?
Your subscription starts after your first 10 orders with giving or 14 days, whichever comes first.
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Fixed plans: Your first monthly payment is taken when your subscription starts.
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Pay As You Give: Your first payment is taken one month after your trial ends and is based on the number of orders with giving in your store.
Changing or cancelling your plan
Go to Account > Billing in the Virtue app to change or cancel your plan.
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Pay As You Give: Cancelled immediately.
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Other plans and the Customer Donations add-on: Cancelled immediately, but you can keep using Virtue until the end of your billing cycle.
Where can I find my invoices and receipts?
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Shopify billing: In your Shopify Admin under Settings > Billing.
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Stripe billing: In the Virtue app under Account > Billing > Change Card. Receipts are at the bottom of the screen.
Does Virtue take fees from donations?
No. Virtue fees are separate from donations. The only fees you pay to Virtue are your subscription plan fees.
How do donations reach the charity?
There are three ways, depending on the cause:
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Direct Virtue partners: Paid via Stripe Connect, with no payout fees.
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Manual payouts: If you and the charity agree, you can pay them directly, for example into their bank account. We're not aware of any extra charges.
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PayPal Giving Fund (PPGF): Since August 2022, giving to 60,000+ charities on Virtue has been processed by PPGF, which pays your causes automatically each month. Under the PPGF–charity agreement, some charities may have a fee of 1.4% + 20p deducted from the total monthly giving amount. PPGF transactions have reduced PayPal fees
Shopify or WooCommerce fees may apply to customer donations.
[Learn more about payouts]
Stripe billing (customers who signed up before March 2025)
Why am I redirected to Stripe?
Your Virtue subscription fees are collected through Stripe. When you add payment details, you'll be redirected to the Stripe Customer Portal. Stripe only handles your Virtue fees. Donations are paid out via Stripe Connect, manual payout, or PayPal Giving Fund.
What if my payment details change?
You can add, remove or change card details at any time in the Virtue app under Account > Billing.
What if I have more than one card?
Stripe charges the card marked "Default" first. If that payment fails, it tries your other cards in order, from top to bottom.
A few things to check before publishing:
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PPGF fee: Your original text gave two different figures, 1.6% + 20p and 1.4% + 20p. I used 1.4% + 20p. Please confirm which is current.
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Changing or cancelling on Shopify billing: I kept Account > Billing in the Virtue app for everyone. If Shopify-billed stores do this somewhere else, or cancel by uninstalling the app, that section needs a Shopify/Stripe split.
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Trial end date: The original said the plan starts "14 days after activation." I kept that, but if Shopify sets its own trial end date, check the two match.
Can I go live and pick a Plan later?
You can create and set up Virtue without picking a plan. However, having a plan is required before you can Go Live with Virtue. Going Live means Virtue widgets appear in your store, donations can start coming in and customers can interact with the widgets.
Can't find answers in support documentation? We would love to help you get started with Virtue. Flick us an email to support@virtueimpact.com or use Chat (bottom right) to get hold of support.
