5+ Content Marketing Tools for eCommerce
Updated: Mar 15
Cause marketing is a great way to build your brand and make the world a better place. Thankfully, there are some helpful tools that can help turn your giving journey into some great content.
What is Content Marketing?
Content Marketing is the creation and sharing of online materials. Content should be interesting and engaging for potential customers, and will ultimately help a business increase sales over time.
Customers want to buy products from brands that align with their personal values, but 49% of customers assume that if you are not talking about your impact that you aren't doing anything.
Creating content around company values is a great way to connect with customers.
There are a number of mediums used for content marketing including (but not limited to; blog posts, articles, videos, podcasts, infographics, social media posts, white papers and case studies.
Not only is it important to create professional content, but a business must also understand how its content is received by customers. Thankfully, there are a number of great tools businesses can use to create and deliver meaningful content to their customers.
Virtue
Instagram
Chat GPT
Canva
InVideo
Mailchimp
Hotjar
Virtue
Helpful for: Making a positive impact with your business (which makes for great content)
In Just a few minutes eCommerce stores can start supporting charities and causes with Virtue. With over 20,000 causes on the platform, brands can select organisations that align with their customer values and start a giving campaign in just a few minutes. Virtue is one of the best tools for creating meaningful impact that can be turned into some great content!
Helpful for: Communicating directly with customers and conducting research
It is beyond obvious that Instagram is one of the most popular ways for businesses to share content with customers. Whether it be announcing a charity partnership or showing your followers more about your industry.
However, it is less known that Instagram is a great tool for research. It is a great place to research your competition to see what they're posting about - and Instagram Stories is a quick and easy way to gain some valuable consumer insights.
Chat GPT
Helpful for: Creating articles and researching what type of values your target customers care about
Chat GPT is one of the most revolutionary tools for content creation in recent years - especially when creating blogs and articles. One of the best ways to use AI tools is for research. By simply asking a few questions you can get some very helpful insights that would not be possible with 'normal' search engines.
Canva
Helpful for: Creating visual assets to share on social media
Canva is a tried and tested tool loved by brands across the globe. With a simple interface and many templates, everyone has the ability to create simple content to share. Whether you are making an infographic showing your impact journey or putting together an Instagram post talking about charity partnerships. Canva is a great tool to use.
InVideo
Helpful for: Creating video content for websites and social media
Similar to Canva, InVideo is a tool that makes video creation simple for everyone. With thousands of ready-made templates, you can easily create video content that your customers will love.
MailChimp
Helpful for: Push marketing to your existing customers
An excellent tool for creating, sending, and managing email campaigns, Mailchimp is an excellent tool for communicating new updates with your customers. For many businesses that are launching a new charity partnership or marketing campaign, emails are one of the most effective ways of communicating with your customers about an upcoming event or fundraiser.
Hotjar
Helpful for: Seeing how your customers engage with your content
Hotjar allows you to learn more about your customers and how they interact with your content. If you put out some great content talking about social impact, a tool like Hotjar lets you see what parts of that content your customers found to be the most interesting.
