One Water - Switch Water Change Lives
- Virtue
- Sep 1, 2022
- 2 min read
One Water is a UK brand fighting for water equality. Every bottle purchased helps to provide clean and safe drinking water to those living in water poverty
About One Water
Water is something that many people take for granted, however, access to safe and clean drinking water is a luxury for many. The UN estimates that 2 billion people do not have access to safe drinking water at home.
This is why One Water was created in 2005. One Water is a social enterprise that works to now only raise awareness about water scarcity and poverty worldwide, but also to raise money for clean water projects for communities in need.
The One Foundation
One Water works with their non-profit partner The One Foundation.
The One Foundation is working to ensure that everyone has access to safe and clean drinking water forever. The One Foundation has worked in many countries across the world facing water issues including Guatemala, Dominican Republic, Liberia, Ghana, Angola, Zambia, Malawi, Bangladesh, Nepal, Yemen, Ethiopia, South Sudan, Kenya, and Rwanda.
To date, they have raised over £20 Million towards safe water projects supporting over 4 million people.
How One Water is Supporting The One Foundation
Proceeds from the sale of every One Water product support their clean water initiatives - this includes proceeds from their Still Water, Sparkling Water, and even One Gin and One Vodka.
If you would like to support some great clean water initiatives as a consumer you can do so by shopping at One Water UK and One Gin.
Virtue and One Water
Virtue has been supporting One Water and The One Foundation since we were known as Pledger. While proceeds from sales are already supporting the non profit, One Water has been working with Virtue to collect Customer Donations as part of their checkout process.
If you are an online brand and would like to give back, check out our Integrations and start making a difference today.
That's a lovely initiative! While I admire One Water's commitment, I wonder if relying solely on consumer choices truly addresses the systemic issues causing water scarcity in the first place. Are there collaborations with governments or infrastructure development projects? Focusing only on purchases may inadvertently absolve wider societal responsibility, almost like enabling complacency through... Bad Parenting .
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