Upsell with donations - incentivise sales of products with impact
- Pledger
- May 21, 2022
- 2 min read
Updated: Jul 10, 2023
Incentivise sales with social impact and make even more difference for your causes. Use this feature as an alternative or in addition to discounting to build customer loyalty, strengthen your brand and make an even bigger difference for causes you care about.
What is an 'Upsell with donations' campaign?
Upsell with donations allows you to give customers a portion of the sale to donate to one of your causes post purchase. The amount they get is based on their order value. This feature is designed to help yo store lift your AOV and to help generate even more impact for your causes.
You can run this campaign together with store or/and customer donations, or as a stand alone campaign.
How does it works?
Shoppers receive funds from the store that they they can then allocate to a great cause when their order reached certain amounts set by you. The store decides how much the shopper will need to spend and how much they can then allocate to a cause.
Shopper experience
Setting it up
In Pledger App:
Choose 'Upsell with donations' campaign type in On-boarding OR in Dashboard head to Donations > select Upsell with donations
Set order values to giving levels
Set up and customise widgets for your site
Go live & promote your campaign!
Track changes in your average order value and impact you made for your causes via the Dashboard
Driving traffic to your giving campaign
Pledger stores that shared about their giving campaigns on social media and via email saw an increase in sales for donation eligible products. If shoppers know that their purchases will make an impact - they are more likely to visit your store & purchase.
Let your customers know about your campaign:
Share on social - Instagram I Facebook I LinkedIn I TikTok
Email your fans
Create an impact page on your site & link to it from menu
Blog about it
How long should you run an Upsell campaign for?
To excite and incentivise your audience we recommend putting a time limit on the upsell campaign. Anything from a few days to a month is great. You can always switch to Store Giving campaign after to continue giving as a store, making an impact and building a strong brand.
Go live with Pledger Giving App in minutes via the Shopify App store or talk to us about a custom integration via support@pledger.co
Happy selling and making an impact!
Pledger team
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We run mostly European traffic — about 1200–1500 orders per month. Before, we were losing up to 20% at the payment stage — some customers just couldn’t complete the payment, especially using local banks. We tried following up manually via email, but only got about 10% back. After switching to a proper payment system with local methods, we managed to boost bill pay as the failed transaction rate dropped to around 9–10% in the first month. Plus, customers started adding more to their carts when they felt confident the payment would go through. For us, that was an immediate 15–18% boost in revenue. And the best part — no more endless manual work chasing failed payments.