How can Your Business Benefit from eCommerce Charity Apps?
If you are running an online business, implementing a donation program into your business model is a worthwhile idea to boost your brand reputation. According to a study conducted by Cone Cause Evolution, more than 85% of US consumers prefer a brand or a product that supports charities. Approximately, 54% of consumers would love to support a cause that is relevant to them personally.
The trend of digital fundraising is all the rage as it allows online businesses to connect with donors and become more purpose-driven. eCommerce charity apps are designed for individuals, businesses, and non-profit organizations, allowing them to donate money to causes. Basically, eCommerce charity apps are applications that combine the convenience and accessibility of eCommerce platforms with the goal of supporting and promoting charitable causes.
If you are looking for a way to support a good cause and benefit your business, then an eCommerce charity app is a great option. Let’s explore the benefits of eCommerce charity apps, their features, and the list of the top eCommerce charity apps.
Importance of eCommerce Charity Apps
According to a study by Cone Communication and Echo Research, approximately 94% of consumers think businesses should utilize their resources positively and solve global issues. Building eCommerce charity apps is a great opportunity that allows businesses to support social and economic causes. They provide a platform for users to make purchases, donate to charities, and support various causes through their shopping activities.
When people are shopping online, they are often more likely to make a purchase if they see that a portion of the proceeds will be donated to charity. This can lead to increased sales for businesses that support charities through eCommerce apps.
eCommerce charity apps offer a number of benefits for both charities and online businesses. For charities, these apps can provide a convenient and easy way to raise funds, reach a wider audience, and build relationships with donors. For businesses, these apps can help to boost brand reputation, attract new customers, and increase sales.
Benefits of eCommerce Charity Apps
Increased Donations
eCommerce charity apps make it easy for people to donate money to their favourite causes. Users can simply enter their credit card information and make a donation with a few clicks. This makes it much more convenient for people to donate, which can lead to increased donations.
Broader Reach
eCommerce charity apps can help charities to reach a wider audience. When people are shopping online, they are often exposed to a variety of different charities. It will raise awareness of charities and their work, which can lead to more donations.
Stronger Relationships with Donors
Businesses and charities can build stronger relationships with customers by showcasing store donations. When people donate through an app, they can provide their contact information. This allows charities to stay in touch with donors and thank them for their support. It also allows charities to send out updates about their work, which can help to keep donors engaged.
Brand Reputation
Businesses that support charities through eCommerce apps can boost their brand reputation. When people see that a business is supporting a good cause, they are more likely to have a positive impression of that business. It will eventually lead to customer loyalty and stronger connections.
Increased Sales
eCommerce charity apps can also help to increase sales. When people are shopping online, they are often more likely to make a purchase if they see that a portion of the proceeds will be donated to charity. This can lead to increased sales for businesses that support charities through eCommerce apps.
Important Features of eCommerce Charity Apps
If you are thinking of building an eCommerce charity app, here is a list of the most important features that every charity app should have. A professional mobile app development Dubai company can help you create a better eCommerce charity app for your business:
Product Listings: E-commerce charity apps feature a catalogue of products from various retailers or partner sellers. These products can include a wide range of items, such as clothing, accessories, electronics, and more.
Donation Options: In addition to regular purchases, users have the option to make direct donations to specific charitable organizations or causes through the app. They can choose to donate a fixed amount or set their own donation amount.
Charitable Partnerships: These apps often collaborate with specific charitable organizations or establish partnerships with nonprofits. They may feature a selection of charities and allow users to allocate a percentage of their purchase or donation to the cause of their choice.
Fundraising Campaigns: E-commerce charity apps can host fundraising campaigns, where users are encouraged to participate and support specific causes. These campaigns may have specific goals, timelines, and progress trackers to keep users engaged and informed.
Impact Tracking: To foster transparency and accountability, these apps may provide updates and reports on the impact of users' donations and contributions. They can showcase how funds are being used and the positive outcomes achieved by the supported charities.
Social Sharing: Users are often encouraged to share their purchases, donations, and involvement in charitable causes on social media platforms. This helps raise awareness and encourages others to participate, expanding the reach and impact of the app and the supported charities.
Notifications and Updates: E-commerce charity apps may send regular notifications to users, informing them about new products, campaigns, or special offers related to charitable causes. These updates keep users engaged and informed about the app's activities.
User Profiles and Rewards: Some apps include user profiles where users can track their donation history, view their impact, and earn rewards or loyalty points for their participation. These rewards can be redeemed for discounts on future purchases or used to support additional causes.
The Best eCommerce Charity Apps
1. Virtue
Virtue is a charity fundraising tool helping eCommerce brands built on Shopify, WooCommerce, and Magento to give back. Whether you are looking to support directly from sales or give your customers the ability to donate at checkout. Virtue is a great tool that not only helps you give back but also tracks the effectiveness of your giving campaigns
RoundUp Key Features:
Support multiple charities from separate products
Add checkout donations to orders
Track donations
Over 40,000 causes on the platform support
Customer-facing widgets for your website to share your giving journey
2. RoundUp
RoundUp is a donation app that allows users to round up their purchases to the nearest dollar and donate the difference to a charity of their choice. The app is available on iOS and Android devices. To use RoundUp, you simply need to connect your credit or debit card to the app and choose a charity to support. Every time you make a purchase with your linked card, the app will round up the purchase to the nearest dollar and donate the difference to your chosen charity.
For example, if you buy a coffee for $2.50, RoundUp will donate $0.50 to charity. RoundUp is a great way to make small, regular donations to charity without having to think about it. The app is free to use and there are no fees associated with donations. If you're looking for a way to make small, regular donations to charity, RoundUp is a great option. You can download RoundUp from the App Store or Google Play.
RoundUp Key Features:
Connect to multiple credit and debit cards
Round up your purchases and donate the difference to charity.
Choose from over 1 million charities to support
Track your donations
Set up recurring donations
Get automatic reminders
Pause and restart donations
Shop for Good
Shop for Good is a free eCommerce charity app that allows you to shop at your favourite retailers and support a charity at the same time. It is a great option for those brands who want to increase brand loyalty and increase customer lifetime value. The app partners with over 1,000 retailers, including Amazon, Zappos, and Target. When you shop through Shop for Good, a portion of your purchase will be donated to the charity of your choice.
You can then choose a charity to support and start shopping. The app will show you a list of retailers that are currently offering donations to your chosen charity. When you make a purchase from one of these retailers, a percentage of your purchase will be donated to the charity.
Shop for Good Key Features:
Customize donation options
Donate and receive a discount as a gift
Donate a % of sales
Round up change to donate to charity
Donate the amount to charity through PDP or cart, checkout pages
Track donation details and customer engagement
Easy setup
Easy Donation
Easy Donation is an eCommerce charity app that provides you an easy yet powerful way to collect donations from your customers. It is a great option for non-profit organizations and businesses who are looking to support a cause. It gives your customers to decide the amount they would like to donate and the amount is collected along with product purchases.
Easy Donation Key Features:
Pause/resume donations
Easily set up
Notify customers when donations made
Offer multiple options to donate the amount
Easily track donations
Individual donation products
Donate Mate
Donate Mate is another eCommerce charity app that lets non-profit organizations collect donations for their Shopify store and strengthen their fundraising effort. It allows eCommerce stores to increase their revenue by giving custom-made opportunities for their stores. The best thing about Donate Mate is that it accepts donations regardless of whether a person makes a purchase or not.
Donate Mate Key Features:
Custom donation amount
Post-checkout donation option
Drag and drop installation
Charity Miles
Charity Miles is an amazing app that helps people, companies, and non-profit organizations to raise money for their favourite charities. This app allows you to earn miles for walking, running, or biking, which can then be donated to charities. Yes, you don’t need money to donate, you can still create a positive impact and make charitable donations by just walking. For example, if you walk 5 miles, you can donate 5 miles to your favourite charity.
Charity Miles Features:
Free to use
Donate to get moving (running, walking, swimming, biking)
Corporate sponsors pay donations per mile
Support dozens of charities
eCommerce Charity Apps – Wrap up
All in all, eCommerce charity apps provide a convenient way for individuals to support charitable causes while engaging in everyday online shopping activities. eCommerce charity apps offer a number of benefits for both charities and businesses. These apps can help to raise funds, reach a wider audience, build relationships with donors, boost brand reputation, and increase sales. They aim to combine consumerism with philanthropy, making it easier for people to make a positive impact on the world through their purchasing power.
This post was created in collaboration with Branex
