Today we are changing our name from Pledger to Virtue. We are excited to continue the virtuous cycle powered by generosity and impact,...

Pride movement celebrates it's 50th anniversary this year. As well as being able to get our hands on the groovy Pride themed 50p coin,...

Incentivise sales with social impact and make even more difference for your causes. Use this feature as an alternative or in addition to...

Virtue Signalling is an attempt by a person or brand to show good character by supporting a cause.

Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom

Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good

Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions

When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A

With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?