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Gastrostudent - Healthy Student Meals with a Positive Environmental Impact
Gastrostudent combines quality and convenience for students across the UK.

Westen MacIntosh
Jul 6, 20224 min read


Many Tears Animal Rescue: Giving Animals the Chance of a New Life
Dogs are more than just pets - they are loyal companions, protectors, and members of our families. They bring us joy, comfort, and...

Nicole Wong
Jul 1, 20223 min read


10 ways to take part in Plastic Free July
Plastic Free July was started in 2011 by the Plastic Free Foundation, a non-profit based in Australia. Since its origin, the event has...

Westen MacIntosh
Jun 30, 20224 min read


Meet Virtue - formerly Pledger
Today we are changing our name from Pledger to Virtue. We are excited to continue the virtuous cycle powered by generosity and impact,...

Virtue
Jun 7, 20221 min read


Happy Pride Month UK 🎉
Pride movement celebrates it's 50th anniversary this year. As well as being able to get our hands on the groovy Pride themed 50p coin,...

Pledger
Jun 2, 20221 min read


Upsell with donations - incentivise sales of products with impact
Incentivise sales with social impact and make even more difference for your causes. Use this feature as an alternative or in addition to...

Pledger
May 21, 20222 min read


Authenticity and Virtue Signalling
Virtue Signalling is an attempt by a person or brand to show good character by supporting a cause.

Westen MacIntosh
May 19, 20224 min read


Customer Loyalty: Donations Or Discounts?
Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom

Westen MacIntosh
May 9, 20222 min read


Cause Marketing With Social Impact
Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good

Westen MacIntosh
May 7, 20222 min read


Kitchen Provisions - Impact, Steel, and Sex Appeal?
Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions

Westen MacIntosh
Mar 30, 20223 min read


Overtone Brewing - Supporting Ukraine With Craft Beer
When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A

Westen MacIntosh
Mar 27, 20223 min read


How To Pick the Right Cause for Your eCommerce Store?
With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?

Sargam Marwah
Mar 23, 20224 min read
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