Background on AYM
AYM Studio is an independent women's fashion brand that stands out for its commitment to sustainability and ethical production. Not only do they design and sell clothing with purpose - but they also support many social and environmental initiatives throughout the year.
AYM X World Land Trust
Protecting threatened habitats and the wildlife that call them home is the mission of the World Land Trust. This UK-based charity, founded in 1989, secures critical land in Africa, Asia, and Central and South America. By doing so, they create permanent sanctuaries for countless species.
Starting in 2022, AYM partnered with Virtue to support the World Land Trust as part of a Green Friday campaign. They returned in 2023 again - supporting the World Land Trust's Save an Acre programme.
AYM supports charities by donating directly from sales using Virtue's Shopify store donation feature.
If you're looking to let your customers give back - check out Virtue's eCommerce integrations for Shopify, WooCommerce, Magento and Adobe.
