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Best Earth Day Causes for Impact Lead Brands I 2025🙌🌐

Updated: Apr 14

Earth Day is coming up! 🙌🌐 What's cool is that for so many Virtue brands - every day is Earth day. What needs to be way cooler? Our planet. This year's ED theme is 'our power, our planet' (more on EarthDay.org)💪☀️ Renewable energy is a massive player in climate action and this year its all about making smart energy choices and demanding rapid renewable energy deployment


There are 100s of incredible sustainability NGOs and Charities on Virtue making a tremendous difference for people and planet.


Keen to find a cause to align with this Earth Day?


Read On.



Why your business should take part in Earth Day


Earth Day is an annual global event held on April 22 to promote environmental awareness and encourage people to take action to protect the planet. Started over 50 years ago, it is a day when over 1 billion people across the world will take part in sustainable activities including cycling to work, planting trees, and turning off lights and heating (temperatures permitting of course).


This is also an excellent opportunity for businesses and organisations to make a positive impact. By supporting a charity, businesses can help address some of the environmental issues facing us today including climate change, air pollution, and habitat destruction. Earth Day is one of many sustainability-focused Awareness Days throughout the year.


How to get started?


There are many ways to make your business more sustainable, but not every organisation can do everything in-house. That is why working with impact partners (like charities) as part of your CSR plan is a great way for a business to improve its environmental impact.


Here are a few categories for impact partners:

Tree Planting & Carbon Offsetting


The best causes to donate to for Earth Day 2025's theme of "Our Power, Our Planet" are ones that help remove the negative effects of Fossil Fuel emissions. We've drawn up a list of great causes that allow you to donate to Tree Planting and Carbon Offsetting activities!


Virtue Impact Partners - Tree Planting

At Virtue, we support a number of tree planting and reforestation initiatives from across the world with our primary tree planting partners including Eden Reforestation and Ripple Africa. Any fundraising for our reforestation efforts will be allocated to one of the mentioned projects (depending on availability, workforce needs, planting season, etc)


Our direct partnership with a number of tree planters across the world is the most price-efficient and impactful way to plant trees. For £0.50 donated, we ensure 1 tree is planted in the battle against climate change


Eden Reforestation


At Virtue, we partner with a number of carbon offsetting initiatives including Eden Reforestation. Founded in 2004, Eden Reforestation is on a mission to restore healthy forests while reducing poverty by working with local villagers.


To date, Eden Reforestation (with the support of tech partners like Virtue) has planted over 600 million trees, provided over 4 million workdays for local villagers, and restored over 400,000 acres of forests.


Virtue Impact Partners - Carbon Offsetting:



The impact of CO2 on our climate is well known. While carbon offsetting has grown in popularity in recent years, it is important to know that not all carbon offsetting initiatives are created equally.


Our offsetting partners at Nori work with carbon removing programmes while utilizing blockchain for tracking those offsets. Nori have developed their own system of tracking and reporting carbon -Nori Carbon Removal Tonnes (NRTs). Nori work with regenerative farmers utilizing climate-smart practices that will store CO2 in the soil for at least 10+ years.


With Virtue's Impact Partners, £1 can offset 20kg of CO2 to help combat Climate Change



Carbon Positive Australia


Carbon Positive Australia is a registered charity helping individuals, businesses, and communities take action for climate change. They work by planting trees and restoring ecosystems, and providing educational content.


Founded in 2001 - they have planted over 10 million trees in projects all across Australia from Queensland to New South Wales.



Check out some other causes to donate to





Plastic Offsetting


Virtue Impact Partners - Plastic Offsetting


Every year over 75 million tonnes of plastic packaging flows into our ocean. Not only does this kill marine life mistaking this plastic for food (eg whales, fish, and sea turtles), but the microplastics released have dire consequences for all living things included in that ecosystem (including humans).


Virtue works with a number of offsetting partners across the world to clean up certified ocean-bound plastic. Depending on the project supported, offsetting activities can include; beach cleaning efforts, river plastic capture, and other offsetting measures ealier in the supply chain.


Our direct partnership with a number of plastic off-setters across the world is the most price-efficient and impactful way to remove plastic pollution. For every £1.30 donated, we can remove 1kg of certified ocean-bound plastic


Plastics for Change


At Virtue, we partner with a number of plastic offsetting organisations including Plastics for Change. Plastics for Change (Social Enterprise) works to both reduce plastic waste and poverty in developing countries. The organisation was created with a focus on supporting marginalized communities.


Plastics for Change provides training, equipment, and a fair wage to help local pickers collect and sort the plastic. The plastic is then recycled and sold to companies as part of a closed-loop system.




Animal Habitat Conservation


Virtue Impact Partners - Wildflower planting


Wildflowers are crucial contributors to biodiversity, providing essential habitats and sustenance for a diverse range of organisms. Their rich nectar and pollen attract a variety of insects, birds, and other wildlife, forming interconnected ecosystems that support a multitude of species.


Virtue works directly with wildflower planters to address the critical ecological challenges facing the earth today while adding a little beauty to our world. Recognizing the indispensable role that flowers play in fostering biodiversity, carbon sequestering, habitat creation, and pollinator support, this project seeks to create vibrant and resilient ecosystems.


£0.05 will plant 1 wildflower to capture carbon and protect bees


BOS (Borneo Orangutan Survival)


Borneo Orangutan Survival is a charity focused on rescuing, rehabilitating, and releasing orangutans. Working with communities in local areas they also promote sustainable practices including educational programmes as well as raising awareness for issues including deforestation.




WWF (World Wildlife Fund)


WWF has been dedicated to protecting the world's wildlife and its habitat since its inception in 1966. They focus on a broad range of issues including climate change, wildlife trafficking, and habitat loss. Working in more than 100 countries across the world, they make an impact through a combination of scientific research, policy advocacy, and on-the-ground conservation efforts.


Check out some other causes to donate to


Forest Conservation Charities


World Land Trust


World Land Trust is an international charity focused on the conservation and protection of threatened habitats. Working with partner organisations in key areas, they have protected over 700,000 acres of land in over 20 countries actor the world.


Rainforest Foundation


Rainforest Foundation works to protect important rainforests across the globe by working with and empowering indigenous communities to protect their homes. This organisation helps to secure land rights and promotes sustainable developmental well as helping to raise awareness for the importance of rainforests for the planet and its people.


Cool Earth


Cool Earth works to protect the world's rainforests and the communities that depend on them. Founded in 2007, Cool Earth partners with indigenous communities in South America, Africa, and Oceania and empowers them to protect their homes from destructive activities including logging and mining.


To date, they have helped over 120 communities to protect and conserve over 900,000 acres of rainforest.

Check out some other causes to donate to


Ocean Conservation Charities


Virtue Impact Partners - Coral Reef Planting


Coral reefs are an important ecosystems supporting a ton of marine life and acting as nurseries and shelters for countless species. They also protect coastline and serve as a natural barrier from erosion and storms.


In recent years, coral reefs have faced major destruction due to human contact from pollution, unsustainable fishing practices, and climate change. Rising sea temperatures and chemicals can cause coral bleaching leading to massive destruction.


Virtue works with great initiatives like sea trees for protecting and restoring coral reefs. By planting, monitoring, and protecting new coral reef fragments. We are working to rebuild this important ecosystem and protect marine life.


£25 plants and monitors 1 coral reef fragment


Ocean Generation


Ocean Generation is a non-profit organisation working to raise awareness and promote positive action to protect the world's oceans. Founded in 2008, Ocean Generation works to address the important issues impacting our oceans including; plastic pollution, overfishing, and climate change.


The organisation works with partners to support policy changes, and conservation efforts, as well as promote education and awareness programs to help empower the future leaders of tomorrow.


Oceana


Founded in 2001, Oceana is a non-profit that is working hard to protect and restore the world's oceans. They focus on promoting policies that help to reduce overfishing, reduce pollution, and ultimately protect marine habitats. They advocate for stronger laws and work to raise awareness for governments, businesses, and people across the planet.



Sea Shepherd


Sea Shepherd focuses on marine conservation and the protection of ocean wildlife. Their goal is to expose and stop the illegal fishing activities threatening our oceans.


Best known for their direct action approach, Sea Shepherd will directly confront illegal fishing vessels, interfere with whale hunts, and will disrupt shark finning operations. While the organisation remains controversial, they are an effective player in raising awareness and directly protecting the world's oceans.


Shopify, Magento, and WooCommerce, Ocean conservation

Support Causes from sales with store and checkout donations. Virtue is an easy to set up fundraising app for eCommerce brands built on Shopify, WooCommerce and Magento. Choose from over 40,000 Causes!


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