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Writer's pictureVirtue

Rounding up for good - a simple way for shoppers to make a difference

Updated: Sep 17

Merchants can now offer for shoppers to round up their purchase for a cause. This means shoppers can donate their 'change' from their purchase to a meaningful organization.


How it works:


  • Customers can round up their purchase for a cause at cart, cart drawer, checkout (Shopify+ only) or on product pages.

  • Select 1 of up to 3 causes set by the store to donate their change to

  • Stores can allow or disable 'Custom' amount option 

  • Works with donation matching feature



Round up donations are simple to set up and are great way to give shoppers the opportunity to make a difference right at the point of purchase.


We are excited to roll out this highly requested feature. If you want to share your feedback on how we can make it even more handy, email support@virtueimpact.com




Check out some causes to donate to


Check out some other articles on our site:


Virtue Case Studies:


For Brands:


For Causes:


Best eCommerce Charity Apps:


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